concassage

English translation: scamper / concassage

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:concassage
English translation:scamper / concassage
Entered by: crocox

22:26 Jul 9, 2013
Italian to English translations [PRO]
Marketing - Marketing / Market Research / Creative thinking techniques
Italian term or phrase: concassage
Creative thinking techniques used in a fous group in a survey:
"il brainstorming, la sinettica, la matrice morfologica, la lista di attributi, le fiabe, la "catastrofe", il concassage, lo scamper, la mappa mentale e le libere associazioni."

I have found out "concassage" is a French term used in Italian but cannot work out what it is in English in this context.

Thank you
Francesca Casanova
Italy
Local time: 16:51
scamper / concassage
Explanation:
http://www.mindtools.com/pages/article/newCT_02.htm

http://www.creativite.net/scamper-scammperr-technique-du-con...

"QUALITATIVE TECHNIQUES → We use traditional techniques such as Obituaries, Indian Poker/ Brand Taboo, Mad Libs, Mock Trial, Collages, Diaries, Photo Diaries (as a pre-group task), portraits chinois, storytelling, cartoon completion, concassage. We also create our own proprietary and groovy techniques like “maquetas”..."

http://www.abbey-melnik.com/abbeyMelnikQualitative.html

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Note added at 9 ore (2013-07-10 07:41:08 GMT)
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SCAMPER (or SCAMPERR) is a creative brainstorming technique.

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Note added at 1 zi11 ore (2013-07-11 09:34:53 GMT)
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Alex Osborn, credited by many as the originator of brainstorming, originally came up with many of the questions used in the SCAMPER technique. However, it was Bob Eberle, an education administrator and author, who organized these questions into the SCAMPER mnemonic.
Selected response from:

crocox
Romania
Grading comment
Left "concassage" in the end. Not 100% sure "scamper" is the same thing. Thanks a lot :)
2 KudoZ points were awarded for this answer



Summary of answers provided
5scamper / concassage
crocox
4crushing
Jennifer Jones
3Block busting / What iffing
Shera Lyn Parpia


  

Answers


6 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
crushing


Explanation:
http://www.wordreference.com/fren/concassage
Grinding is also another option

Jennifer Jones
United Kingdom
Local time: 15:51
Works in field
Native speaker of: English
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5 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
Block busting / What iffing


Explanation:
for a definition of concassage, see
http://www.linobusato.it/img_comuni/approfondimenti/CREATIVI...

which says on page 23
Il Concassage
Il termine si può tradurre in italiano come tecnica della frantumazione. La tecnica del concassage permette di vedere sotto prospettive laterali e talvolta anche veramente insolite la questione in esame.
Il concassage è uno strumento che permette di frantumare, di rimescolare un’idea, un problema, una situazione al fine di trarne nuove idee di prodotto, nuove tecniche, nuove idee di organizzazione.
Frantumare corrisponde al precetto di Osborn di “giocare con le idee”. In effetti si tratta proprio di prendere l’idea di partenza per deformarla in ogni senso
etc. etc.

This seems to me to refer to several of Osborn's ideas
http://www.virtualsalt.com/crebook2.htm

Blocking and Block Busting
Many people complain of not being creative when in fact their creativity has merely been blocked. Once the blocks are removed, nearly everyone can exercise a high degree of creativity. Several techniques exist which will help remove the usual blocks to creativity, but before we discuss these, we should say a few words about the blocks themselves.

3. What-Iffing. A major block to creativity for many of us is the mind's fierce grasp on reality. This very factor that keeps us sane also keeps us from thinking beyond what we know to be true. What-iffing is a tool for releasing the mind, for delivering us from being blocked by reality.
4. Attribute Analysis. Attribute analysis is the process of breaking down a problem, idea, or thing into attributes or component parts and then thinking about the attributes rather than the thing itself.


Shera Lyn Parpia
Italy
Local time: 16:51
Native speaker of: Native in EnglishEnglish
PRO pts in category: 58
Login to enter a peer comment (or grade)

9 hrs   confidence: Answerer confidence 5/5
scamper / concassage


Explanation:
http://www.mindtools.com/pages/article/newCT_02.htm

http://www.creativite.net/scamper-scammperr-technique-du-con...

"QUALITATIVE TECHNIQUES → We use traditional techniques such as Obituaries, Indian Poker/ Brand Taboo, Mad Libs, Mock Trial, Collages, Diaries, Photo Diaries (as a pre-group task), portraits chinois, storytelling, cartoon completion, concassage. We also create our own proprietary and groovy techniques like “maquetas”..."

http://www.abbey-melnik.com/abbeyMelnikQualitative.html

--------------------------------------------------
Note added at 9 ore (2013-07-10 07:41:08 GMT)
--------------------------------------------------

SCAMPER (or SCAMPERR) is a creative brainstorming technique.

--------------------------------------------------
Note added at 1 zi11 ore (2013-07-11 09:34:53 GMT)
--------------------------------------------------

Alex Osborn, credited by many as the originator of brainstorming, originally came up with many of the questions used in the SCAMPER technique. However, it was Bob Eberle, an education administrator and author, who organized these questions into the SCAMPER mnemonic.

crocox
Romania
Native speaker of: Romanian
PRO pts in category: 2
Grading comment
Left "concassage" in the end. Not 100% sure "scamper" is the same thing. Thanks a lot :)
Login to enter a peer comment (or grade)



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