GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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22:26 Jul 9, 2013 |
Italian to English translations [PRO] Marketing - Marketing / Market Research / Creative thinking techniques | |||||||
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| Selected response from: crocox Romania | ||||||
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Summary of answers provided | ||||
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5 | scamper / concassage |
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4 | crushing |
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3 | Block busting / What iffing |
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crushing Explanation: http://www.wordreference.com/fren/concassage Grinding is also another option |
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Block busting / What iffing Explanation: for a definition of concassage, see http://www.linobusato.it/img_comuni/approfondimenti/CREATIVI... which says on page 23 Il Concassage Il termine si può tradurre in italiano come tecnica della frantumazione. La tecnica del concassage permette di vedere sotto prospettive laterali e talvolta anche veramente insolite la questione in esame. Il concassage è uno strumento che permette di frantumare, di rimescolare un’idea, un problema, una situazione al fine di trarne nuove idee di prodotto, nuove tecniche, nuove idee di organizzazione. Frantumare corrisponde al precetto di Osborn di “giocare con le idee”. In effetti si tratta proprio di prendere l’idea di partenza per deformarla in ogni senso etc. etc. This seems to me to refer to several of Osborn's ideas http://www.virtualsalt.com/crebook2.htm Blocking and Block Busting Many people complain of not being creative when in fact their creativity has merely been blocked. Once the blocks are removed, nearly everyone can exercise a high degree of creativity. Several techniques exist which will help remove the usual blocks to creativity, but before we discuss these, we should say a few words about the blocks themselves. 3. What-Iffing. A major block to creativity for many of us is the mind's fierce grasp on reality. This very factor that keeps us sane also keeps us from thinking beyond what we know to be true. What-iffing is a tool for releasing the mind, for delivering us from being blocked by reality. 4. Attribute Analysis. Attribute analysis is the process of breaking down a problem, idea, or thing into attributes or component parts and then thinking about the attributes rather than the thing itself. |
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scamper / concassage Explanation: http://www.mindtools.com/pages/article/newCT_02.htm http://www.creativite.net/scamper-scammperr-technique-du-con... "QUALITATIVE TECHNIQUES → We use traditional techniques such as Obituaries, Indian Poker/ Brand Taboo, Mad Libs, Mock Trial, Collages, Diaries, Photo Diaries (as a pre-group task), portraits chinois, storytelling, cartoon completion, concassage. We also create our own proprietary and groovy techniques like “maquetas”..." http://www.abbey-melnik.com/abbeyMelnikQualitative.html -------------------------------------------------- Note added at 9 ore (2013-07-10 07:41:08 GMT) -------------------------------------------------- SCAMPER (or SCAMPERR) is a creative brainstorming technique. -------------------------------------------------- Note added at 1 zi11 ore (2013-07-11 09:34:53 GMT) -------------------------------------------------- Alex Osborn, credited by many as the originator of brainstorming, originally came up with many of the questions used in the SCAMPER technique. However, it was Bob Eberle, an education administrator and author, who organized these questions into the SCAMPER mnemonic. |
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