scalettatura

English translation: sequencing

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:scalettatura
English translation:sequencing
Entered by: Tom in London

12:45 Feb 24, 2014
Italian to English translations [PRO]
Marketing - Media / Multimedia
Italian term or phrase: scalettatura
Bit of an urgent question!
In context of various media analysis services and products, largely aimed at enhancing the effectiveness of marketing:
"Scalettatura palinsesti ... [grazie al software] ... il servizio offre la possibilità di focalizzare l'attenzione, in maniera personalizzata, sul processo di confezionamento e scalettatura dei programmi televisivi."

I've done pretty well with this text up till now, but I'm a bit stumped.
James Stuart
United Kingdom
Local time: 10:52
sequencing
Explanation:
just a guess - but it might do !
Selected response from:

Tom in London
United Kingdom
Local time: 10:52
Grading comment
Thanks, Tom. This is essentially what it is. The software (apparently) gives an insight into the choices made, at the editorial level, when putting TV programmes together (especially news programmes), and the "scalettatura" is really the ordering of features/reports or other elements... as you say, essentially, the sequencing.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1sequencing
Tom in London
Summary of reference entries provided
Context
philgoddard

  

Answers


21 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
sequencing


Explanation:
just a guess - but it might do !

Tom in London
United Kingdom
Local time: 10:52
Native speaker of: Native in EnglishEnglish
PRO pts in category: 7
Grading comment
Thanks, Tom. This is essentially what it is. The software (apparently) gives an insight into the choices made, at the editorial level, when putting TV programmes together (especially news programmes), and the "scalettatura" is really the ordering of features/reports or other elements... as you say, essentially, the sequencing.

Peer comments on this answer (and responses from the answerer)
agree  philgoddard: A very good guess. See the additional context I've posted.
2 hrs
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Reference comments


2 hrs
Reference: Context

Reference information:
Hope you don't mind my posting this, as it's in the public domain and we don't really have enough context to understand what this product does,


    Reference: http://www.startsuite.it/content.html
philgoddard
United States
Native speaker of: English
PRO pts in category: 19
Note to reference poster
Asker: I don't mind. It's not that particular company, but I think it's the same product... I hadn't seen this site at the point I posted the question, but I did look at it before finishing the job...

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