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プレゼントパブリシティ

English translation: Promotional gift campaign

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Japanese term or phrase:プレゼントパブリシティ
English translation:Promotional gift campaign
Entered by: Miho Ohashi

18:29 Jul 24, 2009
Japanese to English translations [PRO]
Marketing - Marketing / Market Research
Japanese term or phrase: プレゼントパブリシティ
ただ単に雑誌や新聞などに商品の広告を出すのではなく、その商品を読者プレゼントとして提供して商品あるいは会社名の認知度を高めるというマーケティング手法のことで、広告業界ではプレパブと呼ばれるらしいのですが、この英訳に困っています。ネットにはPresent Publicityという訳語も見つかりましたが、これはどうも和製英語のような気がします。
Miho Ohashi
Japan
Promotional gift campaign
Explanation:
This is the phrase that I would use if I was doing something similar in the UK, and I work as a marketing consultant, as well as doing translation work.
Selected response from:

Madeleine McMullin
France
Local time: 09:14
Grading comment
This sounds most natural to me. Thanks!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +4free trial pack
Gertraud K.
5 +1Promotional gift campaign
Madeleine McMullin
5free trial marketing
julesomura
4advertising with/throu' complimentary items / free gadget
bistefano
3Free offer
Anupama Rajagopal
2publicity by using promotional product sample
cinefil


  

Answers


7 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +4
free trial pack


Explanation:
http://www.salespromotion.jp/voc_c.php?wno=23

maybe "trial pack presentation"or so

--------------------------------------------------
Note added at 7 hrs (2009-07-25 01:37:35 GMT)
--------------------------------------------------

Publication with (free) trial pack

Gertraud K.
Japan
Local time: 16:14
Specializes in field
Native speaker of: German

Peer comments on this answer (and responses from the answerer)
agree  gordonmurray
1 hr
agree  seika
10 hrs
agree  Shelley Gehret Sechler: Very U.S. English
2 days 2 hrs
neutral  bistefano: But "プレゼント" is a lure-gift, not necessarily a trial package or even directly related to a product.
2 days 7 hrs
agree  lalala70
5 days
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7 hrs   confidence: Answerer confidence 2/5Answerer confidence 2/5
publicity by using promotional product sample


Explanation:
an idea

cinefil
Japan
Local time: 16:14
Native speaker of: Native in JapaneseJapanese
PRO pts in category: 12
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1 day 4 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
Free offer


Explanation:
Free offer to promote brand name and company name recall-going by your description this translation seems OK to me.

Anupama Rajagopal
India
Local time: 12:44
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in TamilTamil
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1 day 6 hrs   confidence: Answerer confidence 5/5
free trial marketing


Explanation:
If it's the marketing method you are referring to, this would work well.

julesomura
United Kingdom
Local time: 08:14
Native speaker of: Native in JapaneseJapanese
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2 days 14 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
advertising with/throu' complimentary items / free gadget


Explanation:
If you have ever seen teens distributing napkins in the tokyo subway stations, or have been given "プレゼント" when you attended events, concerts and so on in Japan, you know the advertising technique wich the term refers to.


bistefano
Local time: 09:14
Native speaker of: Native in ItalianItalian
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2 days 15 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +1
Promotional gift campaign


Explanation:
This is the phrase that I would use if I was doing something similar in the UK, and I work as a marketing consultant, as well as doing translation work.


Madeleine McMullin
France
Local time: 09:14
Specializes in field
Native speaker of: English
PRO pts in category: 4
Grading comment
This sounds most natural to me. Thanks!

Peer comments on this answer (and responses from the answerer)
agree  bistefano: I wish I would have thought of it :-)
4 days
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