売り場の演出
English translation: visual merchandising
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| 09:44 Feb 15, 2011 |
| Japanese to English translations [PRO] Marketing - Marketing / Market Research / Marketing strategy －Distribution channel strategy | |||||||
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|  Selected response from: JapanLegal Japan Local time: 06:47 | ||||||
Grading comment
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| Summary of answers provided | ||||
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| 4 +2 | visual merchandising |
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| 4 +1 | stage, or dress up (decorate) the sales floor |
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| 4 +1 | (visual) presentation on sales area |
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Answers
4 hrs confidence: 
peer agreement (net): +2
peer agreement (net): +2visual merchandising Explanation: http://en.wikipedia.org/wiki/Visual_merchandising "Visual merchandising is the activity of promoting the sale of goods, especially by their presentation in retail outlets.(New Oxford Dictionary of English, 1999, Oxford University Press). This includes combining products, environments, and spaces into a stimulating and engaging display to encourage the sale of a product or service. ... Many elements can be used by visual merchandisers in creating displays including color, lighting, space, product information, sensory inputs (such as smell, touch, and sound), as well as technologies such as digital displays and interactive installations. ... Visual merchandising is one of the final stages in trying to set out a store in a way that customers will find attractive and appealing and it should follow and reflect the principles that underpin the store’s image. Visual merchandising is the way one displays 'goods for sale' in the most attractive manner with the end purpose of making a sale. 'If it does not sell, it is not visual merchandising.'" http://www.rbmtechnologies.com/ RBM Visual Merchandising Manager™ RBM Technologies provides a complete in-store visual merchandising management solution for large retailers. The company's unique Web-based system cuts the cost of marketing presentations and drives revenue with market specific campaign planning and improved store level execution. RBM's Visual Merchandising Manager (VMM) removes the complexity of efficiently distrubting corporate vision throughout a network of stores. VMM's proprietary locationed-based modeling technique instantly maps marketing campaigns to unique store attributes to ensure the correct POP quantity and creative is delivered. Store managers can easily implement planogram designs and communicate compliance to headquarters. RBM customers are able to increase sales because their carefully planned marketing campaigns actually reach customers. http://ncrcrd.org/LinkClick.aspx?fileticket=LkiCk9yuYbc=&tab... http://www.popal.jp/shanghai/jp/sp/008.html http://www.sbfnet.cn/useful/store/03.html 「店舗において、目に見える全てのものを演出し、お客さまに喜んでもらうこと！」です。視覚的要素を演出し管理する活動であり、それは企業理念に基づいて決定されるのです。 http://udit.co.jp/yougo_ha/328_1.html 直訳すると、「視覚訴求技術に基づく商業政策あるいは商品政策」となります。 本来は、百貨店等の大型店が商品政策を展開する際、視覚効果をねらう陳列技術や演出技術が必要不可欠であることを意味します。売場管理における商品の色・形・素材の見せ方、並ベ方、売り方から始まり、商品演出、什器計画、内装計画、環境計画に至るまで、その店の主張やターゲットへの提案が、視覚的に訴求されるマーチャンダイジングの手法といえます。 -------------------------------------------------- Note added at 6 hrs (2011-02-15 16:10:41 GMT) -------------------------------------------------- See the pictures here: http://www.faithbartrugdesign.com/ -------------------------------------------------- Note added at 6 hrs (2011-02-15 16:14:42 GMT) -------------------------------------------------- http://www.ehow.com/how-does_4567207_color-affect-visual-mer... What is Visual Merchandising? Visual merchandising is the art of using aesthetically pleasing displays and presentations to attract potential buyers. Presenting products in an artistic and engaging manner can grab the attention of window shoppers and turn them into customers. Examples of visual merchandising can include signs, window and interior displays, and special promotions. Visual merchandising needs to grab the customer's attention in a maximum of 5 seconds. Reference: http://murataco.main.jp/CCP078.html |
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Grading comment
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Notes to answerer
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6 hrs confidence: peer agreement (net): +1
2 hrs confidence: peer agreement (net): +1
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