fabularne
English translation: story telling
| 08:19 Oct 10, 2016 |
| Polish to English translations [PRO] Marketing - Marketing / Market Research | |||||
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|  Selected response from: Ewa Dabrowska United Kingdom Local time: 05:04 | ||||
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| Summary of answers provided | ||||
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| 3 +2 | story telling |
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| Summary of reference entries provided | |||
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| narrative-based |
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| Discussion entries: 1 | |
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Answers
49 mins confidence: 
peer agreement (net): +2
peer agreement (net): +2story telling Explanation: The art of storytelling in 7 content marketing context questions - i-SCOOP www.i-scoop.eu/art-storytelling-6-content-marketing-context... Storytelling, is an essential content marketing technique that has a crucial place in a content marketing strategy, the 'conditio sine qua non' for businesses that ... Using storytelling to strengthen your brand - i-SCOOP www.i-scoop.eu/using-storytelling-strengthen-brand/ Storytelling is one of the most powerful ways to breathe life into your brand and often called one of the main components of a content marketing approach. Science of storytelling: why and how to use it in your marketing | Media ... https://www.theguardian.com/media.../media.../science-storyt... 28 Aug 2014 - Telling a story in two words is a bold move, but Subaru does it in a compelling 30-second commercial. ... “Research shows our brains are not hard-wired to understand logic or retain facts for very long. Our brains are wired to understand and retain stories,” Aaker says. Why brand storytelling should be the foundation of a ... - Marketing Week https://www.marketingweek.com/.../why-brand-storytelling-sho... 28 Feb 2016 - Brands need to inject the magic of storytelling into their marketing to tap into ... It must be based in reality, even if marketers embellish it with a ... |
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23 days peer agreement (net): +2 |
| Reference: narrative-based Reference information: This might be a good option. -------------------------------------------------- Note added at 23 days (2016-11-02 16:03:01 GMT) Post-grading -------------------------------------------------- Marketing Communications: A Brand Narrative Approach https://books.google.com/books?isbn=0470319925 Micael Dahlen, Fredrik Lange, Terry Smith - 2010 - Business & Economics Their White Paper showed clear evidence that narrative-based advertising provides dyadic conversations with target audiences whereas traditional positioning ... How The Advertising Form Effectiveness Baries by Consumer Gender ... www.myacme.org/ACMEProceedings09/p24.pdf and more researches discuss the role of narratives in advertising; that is, using narrative-based advertising appeals to persuade consumer (Durgee, 1988 ... How Storytelling Techniques Can Improve Marketing Campaigns ... www.trendreports.com/article/improve-marketing The beauty of narrative-based advertising is that it can be adopted by a number of brands. Hugo Boss debuted a gorgeous storefront display in 2012 that ... Involve your customers in your brand story wastronauts.com/people-like-story-involves-them/ Jul 20, 2015 - Telling a story to market and promote a business is not the same as narrative based advertising, where characters are created and situations ... Tell me a story. The effect of Narrative Marketing on Brand Involvement https://consumerstringsattached.wordpress.com/.../tell-me-a-... Dec 3, 2014 - Consumers exposed to narrative based advertising described the brand more positively and were more likely to pay more for the advertised ... the impact of narrative focus, vividness of product depiction ... - Acumen acumen.lib.ua.edu/content/u0015/0000001/0000361/u0015_0000001_0000361.pdf by LU ZHENG - 2010 - Cited by 6 - Related articles Narrative-based advertising depicts a story, whereas argument-based advertising features a logical demonstration of product attributes (Chang, 2009). |
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