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ponto de dose

English translation: point of sale (bars, restaurants and night clubs)

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Portuguese term or phrase:ponto de dose
English translation:point of sale (bars, restaurants and night clubs)
Entered by: Marlene Curtis

13:59 Dec 2, 2013
Portuguese to English translations [PRO]
Marketing - Food & Drink
Portuguese term or phrase: ponto de dose
This refers to locations where people have a drink, such as a bar or tavern.

• Planejamento e execução do plano anual das marcas, composto pela atividades que entregam a estratégia da marca, como: estratégia de comunicação (advertising); atividades promocionais de varejo, ponto de dose; iniciativas de distribuição; pesquisas; relações públicas; etc. Todas integradas, unificando a mensagem para o consumidor.

Thanks!
judith ryan
Brazil
Local time: 19:09
point of sale (bars, restaurants and night clubs)
Explanation:
Até o final da década de 90, o chamado "PONTO DE DOSE" - bares, restaurantes e casas noturnas - era o principal canal de vendas, mas a liderança está hoje com os supermercados. "Estamos nos adaptando a esse novo movimento", diz Walter Celli, gerente de marketing da Diageo, dona da marca Smirnoff, líder de mercado. A participação do ponto de dose na venda de vodca caiu de 47% em 2002 para 41% no
ano passado, período em que a saída do produto nos supermercados aumentou seis pontos percentuais, para 48%.

http://www.datamark.com.br/noticias/2007/5/consumo-de-vodca-...
Selected response from:

Marlene Curtis
United States
Local time: 18:09
Grading comment
Thanks!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1point of sale (bars, restaurants and night clubs)
Marlene Curtis


Discussion entries: 3





  

Answers


20 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
point of sale (bars, restaurants and night clubs)


Explanation:
Até o final da década de 90, o chamado "PONTO DE DOSE" - bares, restaurantes e casas noturnas - era o principal canal de vendas, mas a liderança está hoje com os supermercados. "Estamos nos adaptando a esse novo movimento", diz Walter Celli, gerente de marketing da Diageo, dona da marca Smirnoff, líder de mercado. A participação do ponto de dose na venda de vodca caiu de 47% em 2002 para 41% no
ano passado, período em que a saída do produto nos supermercados aumentou seis pontos percentuais, para 48%.

http://www.datamark.com.br/noticias/2007/5/consumo-de-vodca-...

Marlene Curtis
United States
Local time: 18:09
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 106
Grading comment
Thanks!

Peer comments on this answer (and responses from the answerer)
agree  Donna Sandin: clever, and certainly correct
4 hrs
  -> Thanks!
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