omnicanalidade

English translation: multi-channel

07:35 Jun 27, 2017
Portuguese to English translations [PRO]
Marketing - Marketing / Market Research / e-commerce terminology
Portuguese term or phrase: omnicanalidade
Is there any more `user friendly` term I can use here, rather than omnicanality (not even sur ethat is an acceptable term) or is this an in-house term?


A nova operação foi planejada em linha com o conceito da omnicanalidade, o que significa que os universos on e off-line estarão totalmente integrados.
Andrew Hunt
United Kingdom
Local time: 20:56
English translation:multi-channel
Explanation:
If you are still on this marketing text - all marketers/advertisers talk about the different channels for broadcasting their message(s): on/offline; TV, radio, magazines, billboards, etc.
Selected response from:

Jo Hance
United Kingdom
Local time: 20:56
Grading comment
Thanks Jo, sometimes the most obvious answer is the correct one!!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +5omnichannel (concept/principle)
Ana Vozone
5multi-channel
Jo Hance


Discussion entries: 4





  

Answers


16 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +5
omnichannel (concept/principle)


Explanation:
Suggestion.

http://blog.marketo.com/2014/04/the-definition-of-omni-chann...

http://www.econtentmag.com/Articles/Editorial/Feature/Multic...


Ana Vozone
Local time: 20:56
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 32
Notes to answerer
Asker: Great feed back - thks Ana!


Peer comments on this answer (and responses from the answerer)
agree  Margarida Ataide
23 mins
  -> Obrigada, itineuropa!

agree  Nick Taylor
46 mins
  -> Obrigada, Nick!

agree  Matheus Chaud: Agree, and it's different from multi-channel - https://www.emarsys.com/en/resources/blog/multi-channel-mark...
4 hrs
  -> Obrigada, Matheus!

agree  Verginia Ophof
5 hrs
  -> Obrigada, Verginia!

agree  Gilmar Fernandes
9 hrs
  -> Obrigada, Gilmar!
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 5/5
multi-channel


Explanation:
If you are still on this marketing text - all marketers/advertisers talk about the different channels for broadcasting their message(s): on/offline; TV, radio, magazines, billboards, etc.


    Reference: http://https://en.wikipedia.org/wiki/Omni
Jo Hance
United Kingdom
Local time: 20:56
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Grading comment
Thanks Jo, sometimes the most obvious answer is the correct one!!

Peer comments on this answer (and responses from the answerer)
neutral  Matheus Chaud: Sorry, not exactly the same thing: https://www.emarsys.com/en/resources/blog/multi-channel-mark...
2 hrs

neutral  Ana Vozone: Not the same thing, I am afraid.
12 days
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search