lider de opinie

English translation: opinion leader

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Romanian term or phrase:lider de opinie
English translation:opinion leader
Entered by: Irene Schlotter, Dipl.-Übers.

12:59 Mar 28, 2009
Romanian to English translations [PRO]
Social Sciences - Media / Multimedia / caiet de sarcini
Romanian term or phrase: lider de opinie
crearea brand-ului turistic al Romaniei si mijloacele prin care se poate realiza acest lucru; unul dintre factorii care isi pot aduce contributia la crearea unei imagini actuale a Romaniei il constituie liderul de opinie.
RODICA CIOBANU
Romania
Local time: 16:08
opinion leader
Explanation:
liderul de opinie = opinion leadership

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Note added at 9 Min. (2009-03-28 13:08:42 GMT)
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References:
Wikipedia:
http://en.wikipedia.org/wiki/Opinion_leadership
"Opinion leadership is a concept that arose out of the theory of two-step flow of communication propounded by Paul Lazarsfeld and Elihu Katz. This theory is one of several models that try to explain the diffusion of innovations, ideas, or commercial products.

The opinion leader is the agent who is an active media user and who interprets the meaning of media messages or content for lower-end media users. Typically the opinion leader is held in high esteem by those that accept his or her opinions. Opinion leadership tends to be subject specific, that is, a person that is an opinion leader in one field may be a follower in another field. An example of an opinion leader in the field of computer technology, might be a neighborhood computer service technician. The technician has access to far more information on this topic than the average consumer and has the requisite background to understand the information."


And - more importantly - a marketing glossary:
http://www.surveybounty.com/articles/marketing-glossary.html
"Opinion Leader - A person who's opinions particularly influence others in society. Examples include celebrities and politicians."



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Note added at 14 Min. (2009-03-28 13:13:56 GMT)
--------------------------------------------------

Sorry, I need to correct:
liderul de opinie = opinion leader

Maybe 'opinion leadership' might also fit, depending on how you translate the rest.
Selected response from:

Irene Schlotter, Dipl.-Übers.
Spain
Local time: 15:08
Grading comment
asa credeam si eu dar am vrut sa verific daca nu exista altceva consacrat
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +3opinion leader
Irene Schlotter, Dipl.-Übers.


Discussion entries: 3





  

Answers


6 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +3
opinion leader


Explanation:
liderul de opinie = opinion leadership

--------------------------------------------------
Note added at 9 Min. (2009-03-28 13:08:42 GMT)
--------------------------------------------------

References:
Wikipedia:
http://en.wikipedia.org/wiki/Opinion_leadership
"Opinion leadership is a concept that arose out of the theory of two-step flow of communication propounded by Paul Lazarsfeld and Elihu Katz. This theory is one of several models that try to explain the diffusion of innovations, ideas, or commercial products.

The opinion leader is the agent who is an active media user and who interprets the meaning of media messages or content for lower-end media users. Typically the opinion leader is held in high esteem by those that accept his or her opinions. Opinion leadership tends to be subject specific, that is, a person that is an opinion leader in one field may be a follower in another field. An example of an opinion leader in the field of computer technology, might be a neighborhood computer service technician. The technician has access to far more information on this topic than the average consumer and has the requisite background to understand the information."


And - more importantly - a marketing glossary:
http://www.surveybounty.com/articles/marketing-glossary.html
"Opinion Leader - A person who's opinions particularly influence others in society. Examples include celebrities and politicians."



--------------------------------------------------
Note added at 14 Min. (2009-03-28 13:13:56 GMT)
--------------------------------------------------

Sorry, I need to correct:
liderul de opinie = opinion leader

Maybe 'opinion leadership' might also fit, depending on how you translate the rest.


Irene Schlotter, Dipl.-Übers.
Spain
Local time: 15:08
Native speaker of: Native in GermanGerman
PRO pts in category: 4
Grading comment
asa credeam si eu dar am vrut sa verific daca nu exista altceva consacrat

Peer comments on this answer (and responses from the answerer)
agree  Ada Jones
24 mins
  -> Mulţumesc!

agree  cristina48
1 hr
  -> Mulţumesc!

agree  Ovidiu Martin Jurj
2 hrs
  -> Mulţumesc!
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