конъюнктырные исследования

English translation: market analysis

11:07 Dec 17, 2020
Russian to English translations [PRO]
Economics
Russian term or phrase: конъюнктырные исследования
Предлагаемый в скобках перевод:

(Конъюнктурные исследования как вид научно-прикладных исследований - (англ. conjuncture investigations) – анализ сложившегося
состояния рынка, тенденций его изменения с целью выработки оптимальной стратегии управления внешнеэкономической деятельностью.)

звучит довольно дико и смешно и вообще никак не гуглится кроме русских сайтов, из чего я делаю вывод что англоговорящим людям "conjuncture investigations" ничего не скажет.

Как выразить это нормальным языком - market conditions research? market environment research?
mailbag
Local time: 05:32
English translation:market analysis
Explanation:
n/a
Selected response from:

Pavel Altukhov
Local time: 05:32
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4market analysis
Pavel Altukhov
4marketability evaluation
Frank Szmulowicz, Ph. D.
3market research
Mikhail Zavidin
3opportunistic market research
Lesia Kutsenko


  

Answers


5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
market analysis


Explanation:
n/a

Pavel Altukhov
Local time: 05:32
Works in field
Native speaker of: Russian
PRO pts in category: 8
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10 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
market research


Explanation:
см. примеры из корпуса документов ООН:

https://context.reverso.net/перевод/русский-английский/Конъю...

Mikhail Zavidin
Local time: 05:32
Works in field
Native speaker of: Native in RussianRussian
PRO pts in category: 4
Notes to answerer
Asker: Да все это я уже смотрела, прежде чем спрашивать. Market Research не подходит, так как этот термин обоначает research совсем другого плана - Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers. Поэтому предложенный Павлом вариант market analysis, по-моему, более уместный. Но все равно большое спасибо

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58 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
marketability evaluation


Explanation:
A "Marketability Evaluation" is what all product developers should have completed prior to attempting to market their products. A "Marketability Evaluation" basically considers whether the product is "Marketable" within the current and future market, i.e. is the product competitive with other products currently on the market.
https://www.chartitnow.com/Product-Market-Evaluation-Templat...

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Prior to attempting to market products, the product developers should complete a marketability evaluation. This helps marketing managers and other executives determine whether the product(s) is marketable in the current and future market.

https://smallbusiness.chron.com/product-marketability-17351....
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Frank Szmulowicz, Ph. D.
United States
Local time: 22:32
Native speaker of: Native in EnglishEnglish, Native in PolishPolish
PRO pts in category: 48
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14 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
opportunistic market research


Explanation:
Harvard Business School professor John Quelch also recommends investing in opportunistic market research, since there is a real need to ... https://www.marketingprofs.com/9/brand-stimulus-package-inve...
opportunistic market research, or to explore the dimensions of a project as a preliminary phase https://core.ac.uk/download/pdf/10884878.pdf


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Note added at 4 hrs (2020-12-17 15:32:27 GMT)
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other than Google, there are market dictionaries:
конъюнктура рынка - market opportunities, market conditions, sales opportunities, market behavior

https://tinyurl.com/ybjtsqrc


Lesia Kutsenko
Canada
Local time: 22:32
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Notes to answerer
Asker: Этот вариант не гуглится и звучит странно

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