Уникальное ценное предложение (УЦП)

French translation: proposition de valeur unique (PVU)

13:30 Apr 1, 2014
Russian to French translations [PRO]
Marketing - Marketing / Market Research
Russian term or phrase: Уникальное ценное предложение (УЦП)
Il s'agit d'une étude marketing. Voilà le texte source :

"•позиционирование услуги как уникальной – в коммерческом и ценностном аспекте (УТП и УЦП)"

"УТП (Уникальное торговое предложение)" se traduit officiellement par "ACV (Argument Clé de Vente)", mais je n'arrive pas à trouver d'équivalent français pour "Уникальное ценное предложение (УЦП)".

Merci !
Coralie Tripier
France
Local time: 22:58
French translation:proposition de valeur unique (PVU)
Explanation:
уникальное ценностное предложение
англ. Unique Value Proposition
http://www.reklamodatel.ru/?id=1436

http://www.linguee.com/french-english/translation/propositio...
Selected response from:

Svetlana Chistiakova
Russian Federation
Local time: 02:58
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +2proposition de valeur unique (PVU)
Svetlana Chistiakova
4offre tarifaire unique
Dimitri Gal
3 +1Argument de vente unique
Thierry Bourguet


  

Answers


18 mins   confidence: Answerer confidence 5/5 peer agreement (net): +2
proposition de valeur unique (PVU)


Explanation:
уникальное ценностное предложение
англ. Unique Value Proposition
http://www.reklamodatel.ru/?id=1436

http://www.linguee.com/french-english/translation/propositio...


Svetlana Chistiakova
Russian Federation
Local time: 02:58
Native speaker of: Russian
PRO pts in category: 4
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Viktor Nikolaev
1 day 23 hrs
  -> Спасибо, Виктор!

agree  SylvieLH
79 days
  -> Merci, Sylvie!
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
offre tarifaire unique


Explanation:
(очень выгодное) предложение по ценам

Dimitri Gal
France
Local time: 22:58
Native speaker of: Native in FrenchFrench, Native in RussianRussian
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4 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
Argument de vente unique


Explanation:
Qu'est-ce que l'USP (argument de vente unique)?
L'argument de vente unique (USP), également appelé argument de vente ou proposition de valeur, constitue l'essence de votre travail parce qu'il régit vos activités de marketing, vos opérations commerciales et qu'il détermine, en dernière analyse, le succès ou l'échec financier de votre entreprise.
http://www.bdc.ca/FR/centre_conseils/demandez_a_un_specialis...



Thierry Bourguet
France
Local time: 22:58
Native speaker of: Native in FrenchFrench

Peer comments on this answer (and responses from the answerer)
agree  Marcombes (X)
13 hrs
  -> Merci.

neutral  Svetlana Chistiakova: Вы дали вариант перевода для термина «Уникальное торговое предложение» (Unique Selling Proposition), а не для «Уникальное ценностное предложение». Это два разных понятия: см. 1-ю ссылку в моем ответе и http://onlinemarketinggiant.com/usp-vs-uvp
21 hrs
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