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plafones

English translation: lightboxes / light boxes

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:plafones
English translation:lightboxes / light boxes

23:00 Mar 1, 2021
    The asker opted for community grading. The question was closed on 2021-03-05 09:54:17 based on peer agreement (or, if there were too few peer comments, asker preference.)


Spanish to English translations [PRO]
Marketing - Advertising / Public Relations
Spanish term or phrase: plafones
Como herramientas de promoción, merchandising y diseño, contamos con nuestro catalogo físico y online, nuestra página web; pero además disponemos de carpetas técnicas, expositores, paneles, cunas, plafones, flyers...

Creo que quieren decir "cuñas," que por lo visto son anuncios del radio, pero no estoy segura de "plafones." He visto que es un método que se puede usar en Publicidad en el lugar de venta, y CREO que son "lightboxes," pero no estoy 100% segura, porque no he visto ninguna foto en ningún lado que no sea un techo, que no tiene nada de sentido en el contexto. ¿Tenéis alguna idea? (Marketing para azulejos cerámicos, España)
Kaelne Koorn
Spain
Local time: 14:07
lightboxes / light boxes
Explanation:
"MX LIGHTBOX
A backlit face-tensioning frame for bright POP communication. Framed or free-standing, single or double-sided, our MX lightbox is available in three styles:"
https://www.prismaflex.com/en/street-furniture-and-advertisi...

Check out the photos here:
"Plafónes LED. Publicitarios."
https://www.maupe.com/Empresa/plafon-led-sosporte-publicitar...

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Note added at 35 mins (2021-03-01 23:36:19 GMT)
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"Poster Light Boxes for Illuminated Marketing and Advertisement Displays"
https://www.displays2go.com/C-3837/Poster-Light-Boxes-Illumi...
Selected response from:

Robert Carter
Mexico
Local time: 06:07
Grading comment
Wonderful, that's just what I was thinking it was. Thank you for the proper terminology in English!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +6lightboxes / light boxes
Robert Carter
4ceiling lights
Katarina Peters
3advertising panels
Lisa Rosengard
Summary of reference entries provided
plafones publicitarios // plafones de publicidad
Beatriz Ramírez de Haro

Discussion entries: 1





  

Answers


34 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +6
lightboxes / light boxes


Explanation:
"MX LIGHTBOX
A backlit face-tensioning frame for bright POP communication. Framed or free-standing, single or double-sided, our MX lightbox is available in three styles:"
https://www.prismaflex.com/en/street-furniture-and-advertisi...

Check out the photos here:
"Plafónes LED. Publicitarios."
https://www.maupe.com/Empresa/plafon-led-sosporte-publicitar...

--------------------------------------------------
Note added at 35 mins (2021-03-01 23:36:19 GMT)
--------------------------------------------------

"Poster Light Boxes for Illuminated Marketing and Advertisement Displays"
https://www.displays2go.com/C-3837/Poster-Light-Boxes-Illumi...

Robert Carter
Mexico
Local time: 06:07
Native speaker of: Native in EnglishEnglish
PRO pts in category: 16
Grading comment
Wonderful, that's just what I was thinking it was. Thank you for the proper terminology in English!
Notes to answerer
Asker: Wonderful, that's just what I was thinking it was. Thank you for the proper terminology in English!


Peer comments on this answer (and responses from the answerer)
agree  philgoddard
18 mins
  -> Thanks, Phil.
agree  Barbara Cochran, MFA
27 mins
  -> Thanks, Barbara.
agree  Beatriz Ramírez de Haro
58 mins
  -> Gracias, Beatriz.
agree  David Hollywood
2 hrs
  -> Thanks, David.
agree  Marie Wilson
7 hrs
agree  Manuel Aburto: https://www.google.com/search?q="light box sign"&tbm=isch&ve...
16 hrs
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
ceiling lights


Explanation:
https://www.homedepot.ca/en/home/categories/lighting-and-cei...

Katarina Peters
Canada
Local time: 08:07
Native speaker of: Native in HungarianHungarian, Native in EnglishEnglish
Notes to answerer
Asker: No, no tiene sentido en el contexto.

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9 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
advertising panels


Explanation:
There are merchandising tools, designs, a digital catalog, leaflets, exhibitors, technical files publicity spots or slots, advertising panels and (billboard or large) posters, which are all publicity and promotional instruments.

"Billboard advertising in the United States is the most popular form of outdoor advertising, as it has strong effects and impacts on some people while it offers good value for money. Billboards are usually seen along busy roads and traffic junctions and are also a form of high street advertising."

"Advertising spots are broadcast between or during regular programmes on TV and radio, and at moments specified by the advertiser which are sometimes left for the broadcaster to decide when and if to use."

(Anuncios de publicidad se diseminan entre o durante programas o emisiones de la radio y la televisión, durante momentos especificados por el enunciante, y algunas veces están para que el diseminador (la emisora o la cadena) decida cuando o si se usan unos anuncios.)

(Como herramientas de publicidad y promociones hay útiles mercantiles, expositores, diseños con un catálogo digital. Además hay fichas técnicas, paneles, plazas de publicidad, folletos, paneles publicitarios, vallas publitarias, carteles y posteres de la pizarra.)

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Note added at 11 hrs (2021-03-02 10:32:18 GMT)
--------------------------------------------------

Yes, within the field of advertising and publicity 'las cuñas' would be allocated slots for announcements which can be broadcast at agreed or established times. The advertising panels seem to be large posters or billboards, possibly also posters or advertising campaigns which could appear alongside fences, for instance at stadiums. I hope this fits with your study question.

Example sentence(s):
  • La publicidad en carteles o la en vallas publicitarias es la forma más popular de la publicidad exterior en los Estados Unidos. Tiene su impacto sobre una gente mientras ofrece una buena relación calidad-precio.
  • Posteres de la pizarra o carteles muy grandes se ven normalmente al lado de carreteras frecuentemente usadas y ocupadas, poco antes de cruces de carretera y caminos. También pueden ser una forma de publicidad de calles principales.

    https://www.promo-media.co.uk/advert-services/billboard-specialist/kent/royal-tunbridge-wells/
    https://www.britannica.com/topic/advertising
Lisa Rosengard
United Kingdom
Local time: 13:07
Native speaker of: English
Notes to answerer
Asker: Thanks! I understood that they were all advertising tools, just not the specific term for those two. So you believe "cuñas" are commercials and "plafones" are like billboards/posters, correct?

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Reference comments


31 mins peer agreement (net): +1
Reference: plafones publicitarios // plafones de publicidad

Reference information:
No son cuñas de radio, sino paneles publicitarios de este tipo.

https://www.google.com/search?q="plafones de publicidad"&sou...

https://www.google.com/search?q="plafones publicitarios"&sou...

--------------------------------------------------
Note added at 35 mins (2021-03-01 23:36:23 GMT)
--------------------------------------------------

Rectifico: no había visto lo de "cunas", que efectivamente son cuñas y se refiere a otro producto.

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Note added at 12 hrs (2021-03-02 11:43:36 GMT)
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Hola kaelne: no son la misma cosa. Las cuñas son publicidad por audio y figuran como un elemento más de la lista de productos publicitarios separados por comas.

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Note added at 14 hrs (2021-03-02 13:31:10 GMT)
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¡Qué bien que se haya aclarado la duda cuna/cuña! Saludos y mucha suerte con el trabajo.

Beatriz Ramírez de Haro
Spain
Works in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 24
Note to reference poster
Asker: Pffff "de publicidad"! Gracias! Estaba buscando "plafones marketing/comercial/anuncio..." Muchas gracias por tu ayuda. Así que crees que "cuñas" y "plafones" son básicamente la misma cosa, verdad?

Asker: Sí, entiendo que son distintos, pero pensaba que sería algo parecido, pero uno sea más grande o algo así. Al final, me equivoqué--la palabra estaba bien escrito como "cunas," que literalmente traduce a "cradle," o una manera de exponer diferentes muestras de cerámica. En fin, muchas gracias por su ayuda. Ahora sé que "cuñas" es otra palabra para anuncios!


Peer comments on this reference comment (and responses from the reference poster)
agree  Robert Carter
4 mins
  -> Gracias Robert - Bea
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