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como cercano

English translation: as approachable

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:como cercano
English translation:as approachable
Entered by: EirTranslations

09:44 Mar 17, 2013
Spanish to English translations [PRO]
Bus/Financial - Marketing / Market Research
Spanish term or phrase: como cercano
Difficult to word this as this is not nearby obviously but rather close to the people but that doesn't sound good enough for this text, help much appreciated thanks

Este liderazgo parte de su trayectoria histórica y se consolida con su imagen institucional actual, que lo reafirma como el banco de los (ciudadanos) y lo posiciona además, como cercano, eficiente y confiable.
Cuenta con una extensa red de sucursales y dependencias que facilitan la gestión operativa y aseguran la llegada a todas las personas y empresas de la región, disponiendo para ello de 109 Sucursales, que sumadas a las Oficinas Comerciales, Centros de Atención Servicios, Cajeros Automáticos y Autoservicios, suman más de 1000 puntos de contacto con nuestros Clientes.
Estas cualidades, que describen al banco y representan sus objetivos frente a la comunidad, se complementan con los atributos de proximidad, respaldo y calidad de servicio que lo despegan de la competencia y fortalecen su identidad.
Es justamente esa vocación de banco regional, comprometido con el desarrollo de la provincia y su gente, la que orienta el crecimiento del (bank) dentro del contexto económico local.
EirTranslations
Ireland
Local time: 16:12
as approachable
Explanation:
I have often used 'approachable' for 'cercano', think it would work here.
Selected response from:

David Ronder
United Kingdom
Local time: 16:12
Grading comment
thx
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +6as approachable
David Ronder
4 +3as friendly
neilmac
4 +1customer-oriented / client-oriented / customer-focused
Jenni Lukac (X)
Summary of reference entries provided
asked before
Yvonne Gallagher

  

Answers


5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
customer-oriented / client-oriented / customer-focused


Explanation:
One option!
Retail Banking: Build Customer-Oriented Capabilities
www.strategy-business.com/article/12104k?gko...With limited avenues for growth, the banking sector will be hypercompetitive for the next three to four years. Banks will face competition not just ...
www.fisglobal.com/.../mvp0_016931.pdf -
Formato de archivo: PDF/Adobe Acrobat - Vista rápida
The Case for Customer Focused Banking -. Moving to the Next Generation of. Customer Focused Management. Barbara S. Erskine and Michael J. McGinty ...
www.ababj.com/.../the-case-for-customer-focuse... -
26/02/2010 – Those banks unwilling to develop customer-focused banking strategies suffer in client satisfaction and brand image. This paper details the ...


Jenni Lukac (X)
Local time: 17:12
Works in field
Native speaker of: English
PRO pts in category: 163

Peer comments on this answer (and responses from the answerer)
agree  Yvonne Gallagher
3 hrs
  -> Cheers and thanks, gallagy.
Login to enter a peer comment (or grade)

5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
as friendly


Explanation:
The bank is positioned as "cercano, eficiente y confiable" -> "friendly, efficient and reliable"... (the whole sentence may need rewording if you want to keep all the components of the original)

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Note added at 7 mins (2013-03-17 09:51:49 GMT)
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Something like "... positions the bank as a friendly, efficient and reliable entity" (although in the end they just all want our money)

--------------------------------------------------
Note added at 8 mins (2013-03-17 09:52:57 GMT)
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I think they need a sound bite rather than anything longer or hyphenated...

--------------------------------------------------
Note added at 12 mins (2013-03-17 09:56:53 GMT)
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http://www.yourfriendlybank.com/

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Note added at 13 mins (2013-03-17 09:58:40 GMT)
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Banks have taken personification to extreme lengths, like the TSB:
http://www.thelawyer.com/the-bank-that-likes-to-say-yes/1015...

neilmac
Spain
Local time: 17:12
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 200

Peer comments on this answer (and responses from the answerer)
agree  Charles Davis: This would work well, I think // Reality cheque... (double groan)
1 hr
  -> Am banking on it... (groan)
agree  Yvonne Gallagher
3 hrs
agree  James A. Walsh
10 hrs
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16 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +6
as approachable


Explanation:
I have often used 'approachable' for 'cercano', think it would work here.

David Ronder
United Kingdom
Local time: 16:12
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 24
Grading comment
thx

Peer comments on this answer (and responses from the answerer)
agree  Marian Vieyra
11 mins
  -> Thanks, Marian
agree  Charles Davis: It's often my first choice too, and it's fine here.
1 hr
  -> Thanks, Charles
agree  Richard Hill
4 hrs
  -> Thanks, rich
agree  James A. Walsh
9 hrs
  -> Thanks, James
agree  Jorge Merino
12 hrs
  -> Thanks, Jorge
agree  neilmac: Seven years later but never too late to agree. I ended up here looking for a synonym and this will do nicely!
2774 days
  -> Thanks very much, Neil, made my evening. It's like finding a tenner down the back of the sofa or something.
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Reference comments


3 hrs
Reference: asked before

Reference information:
two recent discussions

http://www.proz.com/kudoz/spanish_to_english/government_poli...

http://www.proz.com/kudoz/spanish_to_english/social_science_...

Yvonne Gallagher
Ireland
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8

Peer comments on this reference comment (and responses from the reference poster)
disagree  David Ronder: It's one of those recurring terms, like 'transversal'. You need to re-think it in context every time./Just seen you want to make it non-pro, in which case I disagree!/ Because it's not obvious and keeps coming up. It was Pro on those previous occasions.
1 hr
  -> Lots of examples given previously, to suit different contexts, many of which have been trotted out again here. Don't understand why you think this is Pro?
agree  neilmac: It's PRO precisely because of the different options available - knowing how to pick the right one each time is a pro skill IMHO....
2774 days
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