producción discursiva

English translation: answer length

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:producción discursiva
English translation:answer length
Entered by: philgoddard

11:36 Mar 22, 2013
Spanish to English translations [PRO]
Marketing - Marketing / Market Research / survey responses
Spanish term or phrase: producción discursiva
Este es un texto donde se habla de cómo lograr que la gente escribe más cuando contestan encuestas online.

‘Producción Discursiva’ (palabras x pregunta abierta)
Preg. con mayor diferencia en ‘Producción Discursiva’
¿Existirían diferencias significativas en la producción discursiva? (ENTRE DOS VERSIONES DE UNA ENCUESTA)
¿Podríamos obtener respuestas más elaboradas y creativas en alguna de las dos versiones?

Entiendo que "producción discursiva" es "discursive production" pero no veo que los que hacen marketing/market research en inglés usen este mismo término para hablar de "escribir más cuando responden a una encuesta". Habria un equivalente en inglés menos psicobolche?
Wendy Gosselin
Argentina
Local time: 09:21
answer length
Explanation:
Producción Discursiva (palabras x pregunta abierta) = answer length (words per open-ended question

Preg. con mayor diferencia en Producción Discursiva = question with greatest difference in answer length

Existirían diferencias significativas en la producción discursiva? (ENTRE DOS VERSIONES DE UNA ENCUESTA) = Are there significant differences in answer length between two versions of a survey?






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Note added at 2 hrs (2013-03-22 14:03:53 GMT)
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As Wendy rightly points out: 'The issue here is INCREASING the amount a person writes in an open-ended response, i.e. I am looking for a word for "the amount a person writes."'
Selected response from:

philgoddard
United States
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3answer length
philgoddard
4open ended response/full response
Yvonne Gallagher


  

Answers


39 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
open ended response/full response


Explanation:
http://www.csulb.edu/~msaintg/ppa696/696qstin.htm

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Note added at 40 mins (2013-03-22 12:17:44 GMT)
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5. Questions can have two general types of response options: open-ended or closed-ended.

a. Closed-ended response options provide respondents with a limited set of response choices, such as Yes or No; low, medium or high; high school, bachelor, masters; etc.

b. Open-ended response options provide respondents with the opportunity to respond to the question in whatever way they see fit.


For example, "Why did you leave your last job?"
(followed by blank space for the respondent to write in the response)



Advantages of open-ended response options:
allow the respondents to suggest a range of possibilities unknown to the researchers;
avoid the bias of a list of response possibilities;
generate rich details, key words and phrases;
are sometimes easier (e.g., write in your state rather than pick from a list of all states);
are often used in exploratory research or in early stages of a project;
can generate ideas for future closed-ended response options;
can gather data to explain responses to closed-ended response options (if you said yes, why?);
allows the respondent to have input to the researcher or the sponsor of the research;
can promote a positive feeling for the respondent, that the input is valuable;
Open-ended response categories are useful for gathering qualitative data. They are most suitable for elite or expert surveys, especially for mailed or in-person surveys. The reliability and validity of open-ended response categories depends on whether all the respondents interpret and respond to the question in the same way as the researcher(s) intended



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Note added at 41 mins (2013-03-22 12:18:26 GMT)
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open-ended response

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Note added at 57 mins (2013-03-22 12:34:26 GMT)
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obviously, the questions to generate these types of responses are

OPEN/CLOSED questions



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Note added at 59 mins (2013-03-22 12:36:02 GMT)
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a FULLER or MORE ELABORATE or MORE COMPLETE or LONGER response perhaps?

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Note added at 1 hr (2013-03-22 12:37:23 GMT)
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or even, keeping closer to the Spanish

a MORE DISCURSIVE RESPONSE

Yvonne Gallagher
Ireland
Local time: 12:21
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
Notes to answerer
Asker: The issue here is INCREASING the amount a person writes in an open-ended response, i.e. I am looking for a word for "the amount a person writes"--it's not the "open-ended question" although that is what the person is writing for. Se entiende?


Peer comments on this answer (and responses from the answerer)
neutral  philgoddard: This doesn't really fit any of the three contexts, and open-ended question is pregunta abierta, which appears in the text.
1 hr
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
answer length


Explanation:
Producción Discursiva (palabras x pregunta abierta) = answer length (words per open-ended question

Preg. con mayor diferencia en Producción Discursiva = question with greatest difference in answer length

Existirían diferencias significativas en la producción discursiva? (ENTRE DOS VERSIONES DE UNA ENCUESTA) = Are there significant differences in answer length between two versions of a survey?






--------------------------------------------------
Note added at 2 hrs (2013-03-22 14:03:53 GMT)
--------------------------------------------------

As Wendy rightly points out: 'The issue here is INCREASING the amount a person writes in an open-ended response, i.e. I am looking for a word for "the amount a person writes."'

philgoddard
United States
Specializes in field
Native speaker of: English
PRO pts in category: 68
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Charles Davis: An eminently practical solution. I was thinking along the same lines.
3 mins
  -> Thanks, Charles.

agree  Robert Forstag: Good. Another possibility here would be "expressive output" (or simply "output").
28 mins
  -> Yes, output would be a good idea. I don't think you need to say expressive.

agree  neilmac: Neat solution. Am not keen on "output" for this kind of thing...
1 hr
Login to enter a peer comment (or grade)



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