OK, so it's just a slogan 06:58 May 11, 2013
BUT - there must be other text somewhere describing this line of items and why it/they is/are new/different/ "daring"... etc. Other bylines for products or lines from the company would be useful too, to give us a feel for what they are trying to express. I have one client who's ad stuff I've been doing for years and it's full of things like this. When you are looking at them in isolation, it's hard not to see them as exaggerated or silly, but later in context they work, somehow. It's always a tough call. | 
peer agreement (net): +4