Llamarse nombre

13:16 Jul 14, 2013 

is that its aethetics and brand image make it more than just a 'name', i.e. it is broader and more all encompassing than just a name. I don't think nombre here is the name of the drink but the idea of a 'name'.......

09:50 Jul 14, 2013 

Just a note to thank you all for these suggestions: the phrase given seems to capture the meaning and fits in the context. Totally right about the mumbo jumbo too....

09:42 Jul 14, 2013 

Hi folks,

Thanks for your suggestions.

The phrase is included as it appears (i.e. it is a bullet point in the original too).

The "desde" Jo mentions is preceded by a single brand name (namely, the soft drink that is being researched).

The whole phrase is:

XXX [brand name]; desde su estética e imagen de marca; que más intensidad que llamarse nombre, tener una garra y sangre.

The actual brand name isn't specified where it says "nombre", as in the Glug example and the commercial name doesn't seem to have been taken out for translation purposes.

09:12 Jul 14, 2013 

Jo is right, we need the whole sentence, at the very least. Also, is it a soft drink, an alcoholic beverage, a mix?

08:46 Jul 14, 2013 

if the drink was called "Glug", the tagline would be "que más intensidad que llamarse Glug", no?

08:35 Jul 14, 2013 

... que llamarse XXX, i.e. nombre here stands for the actual name of the drink in question.

08:30 Jul 14, 2013 

What is the start of the "desde..." sentence?