Escalas de cuadrantes
| 22:10 Sep 18, 2013 |
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| Spanish to English translations [PRO] Marketing - Marketing / Market Research | |||||||
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| Summary of answers provided | ||||
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| 4 | rating scales |
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| 2 | squared scale |
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| Discussion entries: 1 | |
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Answers
10 hrs confidence: 
squared scale Explanation: If, as Phil says, it is indeed to do with statistical ananlysis of markets then this is a good possibility: http://en.wikipedia.org/wiki/Scale_parameter The normal distribution has two parameters: a location parameter \mu and a scale parameter \sigma. In practice the normal distribution is often parameterized in terms of the ****squared scale**** \sigma^2, which corresponds to the variance of the distribution. I'm not sure about this (low confidence) - stats was the only thing I didn't like about mathematics! HTH |
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11 hrs confidence:
rating scales Explanation: A rating scale is a method that requires the rater to assign a value, sometimes numeric, to the rated object, as a measure... -------------------------------------------------- Note added at 11 hrs (2013-09-19 09:23:12 GMT) -------------------------------------------------- Some rating scales use "quadrants". I don't think we need to go into so much detail in the particular context, though. I'd simply say "rating scales" without further complications. -------------------------------------------------- Note added at 11 hrs (2013-09-19 09:24:47 GMT) -------------------------------------------------- "Quadrant analysis is a variation of cross-tabulation in which responses to two rating scale questions are plotted in four quadrants of a two-dimensional table." -------------------------------------------------- Note added at 11 hrs (2013-09-19 09:25:49 GMT) -------------------------------------------------- See what I mean? The lay reader or audience doesn't usually need to know all that stuff. Just that rating scales were used. -------------------------------------------------- Note added at 11 hrs (2013-09-19 09:26:37 GMT) -------------------------------------------------- This is what known as KIS = Keep It Simple (for your target audience). -------------------------------------------------- Note added at 11 hrs (2013-09-19 09:35:50 GMT) -------------------------------------------------- http://www.insights.org.uk/articleitem.aspx?title=Measuring ... Reference: http://en.wikipedia.org/wiki/Rating_scale |
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