producto gancho
English translation: entry product
| 16:57 Mar 16, 2015 |
| Spanish to English translations [PRO] Bus/Financial - Marketing / Market Research / Getting into new markets | |||||||
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|  Selected response from: Lisa McCarthy Spain Local time: 05:58 | ||||||
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| Summary of answers provided | ||||
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| 3 +2 | entry product |
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| 3 | Gimmick |
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| 3 | loss leader |
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| 2 | bait product |
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| 2 | lure |
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| 2 | gateway |
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| Discussion entries: 1 | |
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Answers
7 mins confidence: 
Gimmick Explanation: I used "Gancho" as "Gimmick" in a book I am translating... "It is one of those stores with a gimmick... The idea is that you add the ingredients you want to your loaf of bread and come back half an hour later to pick up your loaf" Igual te puede servir... Si no, "hook" o "bait" might work... |
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12 mins confidence:
bait product Explanation: Marketing - Page 591 - Google Books Result https://books.google.com.jm/books?isbn=0547167474 William Pride, Ferrell - 2008 - Business & Economics When marketers use product-line pricing, their goal is to maximize profits for an ... no intention of selling the ***bait product**; ++++they use the low price merely to entice ++++ Marketing Principles PDF - Page 348 - Google Books Result https://books.google.com.jm/books?isbn=0170271013 O.C. Ferrell, Outi Niininen, Brian Lukas - 2014 - Business & Economics To attract customers, marketers may put a low price on one item in a product line, ... no intention of selling the bait product; they use the low price merely to entice ... |
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42 mins confidence:
lure Explanation: Let's see if we can work around this: I don't like it as a noun/adjective so there'd be some rewriting to do. Or maybe, going a bit further away, "a product to introduce clients/users to the market", if "luring them in" sounds to brazen. Would it something of a *beacon*, to get people interested in this kind of product? I'm sure there are lots of alternatives if that is the direction you want to go in. *Flagship* even.... -------------------------------------------------- Note added at 1 hr (2015-03-16 18:24:06 GMT) -------------------------------------------------- Gateway would certainly get my vote! I was thinking about products which open doors, entry products, etc, and that sounds much the best. |
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1 hr confidence:
gateway Explanation: Possible negative connotations (the association with "gateway drugs") but it might fit in with the notion of "para entrar en el mercado ..." |
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1 hr confidence:
loss leader Explanation: Cabe en el concepto, pero por ser un producto que se vende sin utilidad o con algo de pérdida a fin de atraer al público y que el cliente gaste en otras mercancías que sí dejen ganancia. Sin mayor CONTEXTO, no sé si será aplicable o no. |
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1 hr confidence: peer agreement (net): +2
peer agreement (net): +2entry product Explanation: Could well be. Setting Profitable Prices: A Step-by-Step Guide to Pricing ... https://books.google.es/books?isbn=1118502663 Marlene Jensen - 2013 - Business & Economics 0 It's an entry product that will bring in customers, many of which will upgrade to your higher margin products/services. - It's a product that requires additional ... Split Test - Do More With Infusionsoft | PlusThis www.plusthis.com/products/split-test Let's say you have an entry product and you want to know which of your other products would be the best to upsell immediately after the initial purchase. So you ... 100% of Independent Publishers Who Do This Will Sell More www.copyblogger.com/self-publishing-conversion/ Dec 5, 2013 - But if all you have is a book and a short story, you can generally make a simple two-step funnel: an entry product (the short story) that's free and ... http://www.copyblogger.com/self-publishing-conversion/ -------------------------------------------------- Note added at 2 horas (2015-03-16 19:01:33 GMT) -------------------------------------------------- Hilton inches closer to economy brand - Hotel News Now www.hotelnewsnow.com/Article/.../Hilton-inches-closer-to-ec... Feb 6, 2015 - “That's how we need to think: Build an entry product, a portal if you will, for next-generation travelers, get them hooked into Hilton HHonors, and then as they go through the various life ... The 12 craziest guest requests ever. The product is not the destination - Warrior Forum www.warriorforum.com › ... › Main Internet Marketing Discussion Forum Feb 16, 2013 - 8 posts - 8 authors I agree: having a satisfied first-time customer means having a ... why it's so important that the **entry product in your funnel hooks your customers.** -------------------------------------------------- Note added at 2 horas (2015-03-16 19:03:27 GMT) -------------------------------------------------- The touch also helps drive iTunes revenue; however, iTunes, has a very low operating margin. • Most important is the touch’s role as an **entry product** into Apple’s iOS family. Approximately 60 million iPod touches have been purchased, out of 160 million iOS devices. Apple is using iOS to drive its growth, and the touch is a major contributor. • TBR views the iPod touch as a youth product, geared toward younger demographics. The device offers customers the same messaging, video chatting with FaceTime and Skype, and gaming capabilities as the iPhone without requiring customers to purchase an expensive data plan. As such, we believe the device is a strong entry-level product.** It can hook customers on SOURCE**: APPLE iOS, providing Apple with cross-selling and upselling opportunities across its product portfolio.21 Apple 4Q10 | Computer Business Quarterly ©2011 Technology Business Research, Inc. http://www.slideshare.net/TBR_Market_Insight/tbr-4q10-apple-... -------------------------------------------------- Note added at 4 días (2015-03-21 16:38:14 GMT) Post-grading -------------------------------------------------- Cheers, Neil ;-) |
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