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  3. Marketing / Market Research

poner las coordenadas y hacer girar el barco

English translation: set the course and steer the ship

17:24 Mar 16, 2015
Spanish to English translations [PRO]
Marketing - Marketing / Market Research / Interview
Spanish term or phrase: poner las coordenadas y hacer girar el barco
This is a promotional interview with a head of a private nursing home in Spain. She's talking about how they changed things around to create more of a client focus:

Empezamos a adaptarnos más a los clientes, mas flexibles, pensando en lo que el cliente necesita.
Empezamos a llevar a cabo mas encuestas y a poner en marcha cambios para ***poner las coordenadas y hacer girar el barco.***

My attempt: We started to conduct more surveys, implement changes towards a new direction and shake things up.

I'm not sure this is the right meaning or if there's a more correct/better way to put it.

Any ideas?
Sarah Webb
United Kingdom
Local time: 10:26
English translation:set the course and steer the ship
Explanation:
Suggestion

https://www.google.pt/webhp?sourceid=chrome-instant&ion=1&es...
Selected response from:

Ana Vozone
Local time: 10:26
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2set the course and steer the ship
Ana Vozone
3 +2set a new focus/challenge/objective and steer the ship towards it.
Neil Ashby
5define our destination and shape our course towards it
Peter Guest
4Make a plan and get this ship turned around
Julie Thurston
4plot the course and bring this ship around
Jennifer Levey


  

Answers


9 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
set a new focus/challenge/objective and steer the ship towards it.


Explanation:
.

Neil Ashby
Spain
Local time: 11:26
Native speaker of: English
PRO pts in category: 12

Peer comments on this answer (and responses from the answerer)
agree  philgoddard: Yes, or "change course and turn the ship around", or anything along those lines.
30 mins
  -> Cheers Phil
agree  Jackie Bowman: Yes, I think I'd also go for something a bit literal like this. She sounds like a Star Trek fan. I haven't watched it since I was aboout 12 but didn't they always have to "put in new coordinates and change course"?
36 mins
  -> "Make it so" ;@)
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14 mins   confidence: Answerer confidence 5/5
define our destination and shape our course towards it


Explanation:
or something similar

Peter Guest
Spain
Local time: 11:26
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
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45 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
set the course and steer the ship


Explanation:
Suggestion

https://www.google.pt/webhp?sourceid=chrome-instant&ion=1&es...


    https://books.google.pt/books?id=fAyEAgAAQBAJ&pg=PA152&lpg=PA152&dq=%22set+the+course+and+steer+the+ship%22&source=bl&ots=f91Pca0Brw&sig=ve4
Ana Vozone
Local time: 10:26
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 24
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Jorge Merino: Like it
3 mins
  -> Thank you, Jorge!
agree  Billh: escueto. me gusta
22 mins
  -> Thank you, Billh!
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
Make a plan and get this ship turned around


Explanation:
or oncourse

Julie Thurston
Local time: 03:26
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
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2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
plot the course and bring this ship around


Explanation:
If you're going to keep the maritime metaphor - and I see no reason why you shouldn't - I'd suggest using terms you'd hear on a ship's bridge. In particular, mariners: plot a course and bring (a ship) around.

How to Plot a Navigation Course on a Nautical Chart
powerboat.about.com › ... › Powerboating › Marine Navigation
Plot a course on a nautical chart, and use time, speed, and distance calculations to run the course to your destination.

bring about - definition of bring about by The Free Dictionary
www.thefreedictionary.com/bring about
To cause (a ship or boat) to head in a different direction. bring around (or round). 1. To cause to adopt an opinion or take a certain course of action. 2. To cause ...

Jennifer Levey
Chile
Local time: 05:26
Native speaker of: Native in EnglishEnglish
PRO pts in category: 24
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