Valor de la publicidad en TV: carátulas, spots y sobreimpresiones
English translation: Cost of TV advertising: wrappers, spots, and overlays
| 13:16 Jan 7, 2009 |
| Spanish to English translations [PRO] Media / Multimedia / publicidad en un medio de comunicación: televisión | |||||||
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|  Selected response from: Kathryn Litherland United States Local time: 00:53 | ||||||
Grading comment
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| 4 +2 | Cost of TV advertising: wrappers, spots, and overlays |
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| 3 | inlays, adverts and banners |
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Answers
31 mins confidence: 
inlays, adverts and banners Explanation: I've come across "advertising inlays" as an expression, and banners are the running commentary at the foot of the screen (e.g. on Sky TV News) |
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33 mins confidence: peer agreement (net): +2
peer agreement (net): +2Cost of TV advertising: wrappers, spots, and overlays Explanation: I had a tough time with carátulas--normally refers to the jacket of a CD or similar. I think "wrapper" may be the right term: "Why do they keep thinking of ads as :15 or :30 pieces of video? There are overlays, wrappers, sponsorships and so many other ways to use the web for advertising. People are unlikely to exchange one platform for another just to see more irrelevant ads." http://www.lostremote.com/2008/05/02/abccom-considers-more-a... "The advertising on most videos, especially junk sites like Break, are automatic overlays, wrappers and page banners. " http://www.shellypalmermedia.com/2008/04/12/what-we-can-lear... |
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