GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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20:15 Nov 20, 2006 |
Turkish to English translations [PRO] Marketing - Advertising / Public Relations | |||||||
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| Selected response from: Serkan Doğan Türkiye Local time: 12:56 | ||||||
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Summary of answers provided | ||||
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5 +5 | usage and behavior habits |
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5 +1 | Attitude & Usage (Behaviors) |
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4 | use and arrangement habits (it could be ''customs'') |
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Attitude & Usage (Behaviors) Explanation: Attitude & Usage Studies Need a stronger base of knowledge of a brand and category? Consider a Russell Research Attitude & Usage Study (A&U). Understanding Attitudes…by determining: Consumer/user "needs" Attitudes toward brands - perceived brand performance Gaps between needs and performance And perceived strengths/weaknesses of client brands vis-à-vis competitors Understanding Usage…by determining… The "who-what-when-where-how" dynamics of category usage and behavior How usage/behavioral dynamics change among brands Why consumers/users buy specific products/services Levels of brand loyalty and what drives it The appropriate STATISTICAL & ANALYTICAL TOOLS allows us to identify: Primary drivers of attitudes and behavior in a category Unmet needs (i.e., gaps between needs and delivery/performance) Client opportunities for growing the category or brands via: Improving current brands Identifying potential new/different positionings for current brands Increasing penetration of current brands Gaining new usage from trier-rejectors/aware non-triers or from competitors Developing new brands to fill the unoccupied "white space" of a category Marketing Metrics: Understanding Market Share and Related Metrics ...Awareness, attitudes, and usage (AAU) metrics relate closely to what has been called the ... Usage: A measure of customers' self-reported behavior. ... www.whartonsp.com/articles/article.asp?p=463943&seqNum=8 - 37k - Cached - Similar pages Idea Group Publishing: Publication DetailsBased on an augmented Technology Acceptance Model (TAM), this paper examines the influence of computer attitude and self-efficacy on IT usage behavior. ... www.idea-group.com/articles/details.asp?id=375 - 47k - Cached - Similar pages -------------------------------------------------- Note added at 6 mins (2006-11-20 20:21:45 GMT) -------------------------------------------------- Awareness, attitudes, and usage (AAU) Reference: http://www.russellresearch.com/attitude_usage.htm Reference: http://www.google.com/search?hl=en&q=usage+and+behavior+atti... |
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usage and behavior habits Explanation: usage and behavior habits |
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