kullanım ve davranış alışkanlıkları

English translation: usage and behavioral habits

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Turkish term or phrase:kullanım ve davranış alışkanlıkları
English translation:usage and behavioral habits
Entered by: Mine Somyurek (X)

20:15 Nov 20, 2006
Turkish to English translations [PRO]
Marketing - Advertising / Public Relations
Turkish term or phrase: kullanım ve davranış alışkanlıkları
yine marketing dökümanı
Mine Somyurek (X)
United Kingdom
Local time: 09:56
usage and behavior habits
Explanation:
usage and behavior habits
Selected response from:

Serkan Doğan
Türkiye
Local time: 12:56
Grading comment
tesekkurler
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +5usage and behavior habits
Serkan Doğan
5 +1Attitude & Usage (Behaviors)
Taner Göde
4use and arrangement habits (it could be ''customs'')
KRAT (X)


  

Answers


5 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
Attitude & Usage (Behaviors)


Explanation:
Attitude & Usage Studies

Need a stronger base of knowledge of a brand and category? Consider a Russell Research Attitude & Usage Study (A&U).

Understanding Attitudes…by determining:


Consumer/user "needs"


Attitudes toward brands - perceived brand performance


Gaps between needs and performance


And perceived strengths/weaknesses of client brands vis-à-vis competitors

Understanding Usage…by determining…


The "who-what-when-where-how" dynamics of category usage and behavior


How usage/behavioral dynamics change among brands


Why consumers/users buy specific products/services


Levels of brand loyalty and what drives it

The appropriate STATISTICAL & ANALYTICAL TOOLS allows us to identify:


Primary drivers of attitudes and behavior in a category


Unmet needs (i.e., gaps between needs and delivery/performance)


Client opportunities for growing the category or brands via:
Improving current brands


Identifying potential new/different positionings for current brands


Increasing penetration of current brands


Gaining new usage from trier-rejectors/aware non-triers or from competitors


Developing new brands to fill the unoccupied "white space" of a category




Marketing Metrics: Understanding Market Share and Related Metrics ...Awareness, attitudes, and usage (AAU) metrics relate closely to what has been called the ... Usage: A measure of customers' self-reported behavior. ...
www.whartonsp.com/articles/article.asp?p=463943&seqNum=8 - 37k - Cached - Similar pages

Idea Group Publishing: Publication DetailsBased on an augmented Technology Acceptance Model (TAM), this paper examines the influence of computer attitude and self-efficacy on IT usage behavior. ...
www.idea-group.com/articles/details.asp?id=375 - 47k - Cached - Similar pages



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Note added at 6 mins (2006-11-20 20:21:45 GMT)
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Awareness, attitudes, and usage (AAU)




    Reference: http://www.russellresearch.com/attitude_usage.htm
    Reference: http://www.google.com/search?hl=en&q=usage+and+behavior+atti...
Taner Göde
Türkiye
Local time: 12:56
Specializes in field
Native speaker of: Native in TurkishTurkish
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Ebru Güler
11 hrs
Login to enter a peer comment (or grade)

55 mins   confidence: Answerer confidence 5/5 peer agreement (net): +5
usage and behavior habits


Explanation:
usage and behavior habits

Serkan Doğan
Türkiye
Local time: 12:56
Specializes in field
Native speaker of: Native in TurkishTurkish
PRO pts in category: 12
Grading comment
tesekkurler

Peer comments on this answer (and responses from the answerer)
agree  Balaban Cerit
20 mins
  ->  teşekkürler

agree  chevirmen
2 hrs
  ->  teşekkürler

agree  Ebru Kopf
9 hrs
  ->  teşekkürler

agree  Mehmet Hascan: "behaviour" for British and Irish English.
16 hrs
  ->  teşekkürler, evet bu bilgi de doğru..

agree  Özden Arıkan: karşılık olarak katılıyorum ama "behavior habits" bence iyi bir ingilizce değil, "behavioral habits"i tercih ederdim (nitekim google'da da öyle gözüküyor, sitelerin yerine ve kelime bitişmesine falan dikkat ederek bakınca)
21 hrs
  -> teşekkürler Özden, sözlük girişi o şekilde yapılabilir
Login to enter a peer comment (or grade)

827 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
use and arrangement habits (it could be ''customs'')


Explanation:
Kullanmak=to use

KRAT (X)
Local time: 11:56
Native speaker of: Creek
Login to enter a peer comment (or grade)



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