The seventh-largest search engine in the world, Russia‘s Yandex, is integrating Facebook notification data into search results. Short for “Yet Another Indexer,” Yandex boasts more than 19 million unique visitors on a typical week day and claims more than 64 percent of the Russian local search market. The company’s network of sites together fetch a global audience of about 50 million people a month.
The English language version of Yandex‘s home page has even more white space than Google, but clicking on the “worldwide” link takes you to Yandex.ru, where the layout has a lot more going on. Eventually, this will include a a Facebook-branded widget linking to content from the social network.
Yet to be answered is the question whether the partnership between Yandex and Facebook will include any translation of Russian webpages into English and vice versa. It could be argued that translation challenges are what enabled Yandex to become the dominant search engine in Russian. Yandex has indexed more than 10 billion webpages in Russia’s native language, including pages in Belarus, Kazakhstan and Ukraine.
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