16:50 - 17:50 GMT
"Is Twitter Stupid?"
Do you either hate Twitter, don't understand it or think it's a waste of time? Are you still puzzled when someone uses the term "hashtag"? Love it or hate it: Twitter is here to stay and there's no doubt that this platform has a major impact on business. Allow the presenter, who has more than 11,000 followers on this divisive social media platform, to explain to you, in clear language, what Twitter is, how it should be used and what you can expect from using it, from increasing your public profile to interacting with others in the profession. No technical experience is necessary, and attendees do not need to have a Twitter account to benefit from this presentation. The speaker will also cover the importance of safeguarding your online reputation, how to use lists and hashtags, address ethics and trolling, and will gladly decipher Twitter lingo for you