English to Italian Marketing Advertising / Public Relations Linee guida per le attività di PR

ciao a tutti,

il testo parla in questo passaggio specifico di pubblicazione dei comunicati stampa nei newswire e offre alcuni consigli. Come tradurreste pick-up? Avrei pensato a risonanza, ma forse sono fuori strada:

Tips for newswire posting:
• Keep your news release short; pricing is by word count, so the more words you have the more expensive it will be to send your release over the wire.
• Choose your local distribution instead of national distribution, unless you really want to target a national audience. Local distribution costs considerably less than national distribution.
• Include your company logo or other image with your release to increase pick-up.



Grazie in anticipo
Gabriella