Glossary entry

English term or phrase:

straction

English answer:

(putting) strategy in action

Added to glossary by Christine Andersen
Oct 30, 2012 22:43
11 yrs ago
English term

straction

English Marketing Marketing / Market Research small training manual for new sales agents
In a traning manual for new sales agents, this comes at the end of each section of instructions and comments, and seems to mean ´now go and try for yourself´.

In the classic school textbooks it would be ´Exercises´
or something like ´Test yourself´ in more adult self-study books.

Has anyone else seen the word in this sense?

My text is a very small, simple set of notes, to be expanded no doubt by face-to-face contact and discussions.
Each 'straction' seems to be a cue to the trainee go and work out his/her own ideas and thoughts or contributions to the next discussion.
There may be practical 'exercises' like looking at a potential customer's business and noting varous details, or gathering information about them and sizing them up.

The text is mostly in Danish, but peppered with English expressions, and this is not a generally known Danish word - it is still so new that it is spelt straction and not straktion...

All the references I have found seem to use it as a DIStraction - e-stractions like using a mobile phone or texting in traffic, for instance.

I am tempted just to leave it, but I hate using terms that I do not understand properly myself - how can I be certain that the reader will?
Thanks for any comments or explanations!

Discussion

Christine Andersen (asker) Nov 2, 2012:
strategy in action In the end I wrote strategy in action, as it has the ring of a slogan that fitted with the rest.
The client did not answer my query, but has not complained either.
Many thanks for all comments and suggestions, and have a nice weekend!
Christine Andersen (asker) Oct 31, 2012:
I have asked the client and will post the answer I wondered too if it was supposed to mean ´strategy in action´.
If so, I will write it out like that.

As some of the readers may not have English as their first language, I think I should keep to expressions they can find easily, unless it is really company jargon that they will have explained to them elsewhere.
But it is not in the client glossary carefully compiled by the agency... yet.
Sheila Wilson Oct 31, 2012:
You can only ask the client, IMO I don't think your reader will understand it - nobody here seems to.
Yvonne Gallagher Oct 31, 2012:
Hi Christine, I have to say I've never seen this word before and I wouldn't rely on urbandictonary for an explanation! It could come from abstraction or extraction or abstract action or strategic action indeed in this type of context as distraction certainly doesn't seem to work. Any chance you can find out from client what synonym they'd use? Good luck!

Responses

9 hrs
Selected

(putting) strategy in action

This is what I immediately thought of - putting new skills/strategy into action, into practice. However, as Sheila says, the only way you can be sure is to ask the client.
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4 KudoZ points awarded for this answer. Comment: "Thanks!"
15 mins

action strategy / strategic traction

I'm basing this on what I found in a Dutch site: Straction: Strategie in actie! http://www.straction.nl/ The alternative could be "S-traction" but it doesn't seem that it's been coined yet, although I've found the phrases "action, traction and attraction: thebusyfool.com/at-tr-action-in-your-business/ - and "strategic traction," which is probably what straktion/straction is all about.
There are many examples of action strategy and that term fits your scenario such as:
21 Oct 2011 – Focus coaching: from activity to action to traction to attraction Action – Activity Creating Tangible Identified Outcomes, Now!
Here's strategic traction:
www.kaludisconsulting.com/.../strategic_traction.... -
Formato de archivo: PDF/Adobe Acrobat - Vista rápida
the Strategic Traction framework. STRATEGIC TRACTION IN ACTION. Below are a few examples of how Kaludis. Consulting has used the Strategic Traction ...
I think that strategic traction is fine as long as action strategy is mentioned somewhere in the text.
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1 hr

abstraction

abstract yourself (from the scenario) and focus on the big picture

look at it objectively

?

Maybe helpful in some way. Maybe not.
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