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Account Development Tactics
Account Tactic
Description
Advertising in print (account specific)
Local print advertising (newspaper, magazines) with account-specific description of services to reach prospective patients.
Advertising in print (territory specific)
Territory-level print advertising (newspaper, magazines) with call to action to visit website or call *to identify nearby Synvisc account*.
Advertising on TV
Territory-level television advertising with call to action to visit website or call to identify nearby Synvisc account.
Advertising on radio
Territory-level radio advertising with call to action to visit website or call to identify nearby Synvisc account.
Clinic exposure (signage)
Account-level advertising including outside signage, inside signage, promotional panel, etc.