Glossary entry

Spanish term or phrase:

mercado natural

English translation:

natural market

Added to glossary by Giovanni Rengifo
Nov 18, 2005 16:01
18 yrs ago
Spanish term

mercado natural

Spanish to English Marketing Marketing / Market Research marketing tips
It´s the header of an article that reads:

"La primera estrategia de mercadeo consiste en recurrir al mercado natural"

They mean one should contact family and friends before turning to other potential customers.

Does anyone know the term of art for this?

Discussion

Giovanni Rengifo (asker) Nov 26, 2005:
Felicitaciones a "Ajzambrano" Hola me acabo de dar cuenta que estos son tus primeros 4 puntos!
Que coseches muchos m�s!
Giovanni Rengifo (asker) Nov 26, 2005:
Gracias! Gracias a sus respuestas, encontr� esta definici�n:

"A natural market is simply the part of a market that you have something in common with. It will automatically make you connect with your customers on a personal level, making your marketing strategies more effective"

Por eso me quedo con "natural markets"
David Hollywood Nov 18, 2005:
Thanks Giovanni. I still think "traditional market (family and friends)" would work here
Giovanni Rengifo (asker) Nov 18, 2005:
CONFIRMATION Yes, that�s what the article says. It�s not my assumption.
David Hollywood Nov 18, 2005:
are you sure it refers to family and friends?

Proposed translations

+2
54 mins
Selected

Natural market

It does refer to the markets that are natural to the company based on some kind of competitive advantage the company may have. I.E. a jazz-specific radio station located in Buenos Aires, Argentina has as one its "natural" markets the group of people who live in Baires and like jazz; although a possible "non-natural" market for the radio that also might be pursued is the group of people who listen to the same radio station on-line from Venezuela and also like jazz. (MBA, Emory University, GA, EEUU)
Peer comment(s):

agree Gloria Colon : yep, i agree
36 mins
agree Margarita Gonzalez
2 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Muchas gracias por la explicación tan completa colega!"
+2
6 mins

traditional market (family and friends)

might be an option
Peer comment(s):

agree Carmen Riadi : not sure about family and friends. I would just leave it as "traditional market"
2 mins
thx Carmen, seems to make sense
neutral ajzambranop : If you are starting a herbalife-like business your family and friends is probably your first natural market
51 mins
agree Olga María Piaggio
1 hr
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1 hr

personal target market

A sales agent's closest market for personal sales.


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Note added at 1 hr 31 mins (2005-11-18 17:32:20 GMT)
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The secret to effective target marketing is to define your "target market" as specifically as you can. Once this is done, the next step is to build a mailing list.
http://www.americaninsurancedepot.com/HomePreneurs/LaVine/1....

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Note added at 1 hr 34 mins (2005-11-18 17:35:47 GMT)
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Expanding Your Target Market

Your first, obvious target market doesn't have to be your only target market. Follow the example of this creative entrepreneur, and look outside the box.
http://www.entrepreneur.com/article/0,4621,304103,00.html
Something went wrong...
2 hrs

immediate market/sales to immediate family members and friends

IMO, it sounds comprehensive enough.

Sales (targeted) to the immediate circle of family (relatives) and friends. Something along these lines.
Something went wrong...
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