Glossary entry (derived from question below)
English term or phrase:
brand driver
Swedish translation:
varumärkesdrivande
Added to glossary by
Robert Block
Feb 14, 2008 20:26
16 yrs ago
1 viewer *
English term
brand driver
English to Swedish
Bus/Financial
Marketing / Market Research
This is an ideal tool for identifying new market opportunities so clients can tell which market sectors to target, what messages to communicate and what impact any new product may have on an existing range.
Our expertise market usage and insights
We have developed this tool to answer questions such as: What are the choice drivers?; Who are our competitors?; What are the gaps and opportunities in the market?; What are my brands strengths and weaknesses?; How should I promote my brand?
By analysing the proven relationship between brand drivers and utility, as well as customers' reasons for choice for both your brand and its competitors, it builds a complete picture of the market delivering unparalleled insights to clients.
Our expertise market usage and insights
We have developed this tool to answer questions such as: What are the choice drivers?; Who are our competitors?; What are the gaps and opportunities in the market?; What are my brands strengths and weaknesses?; How should I promote my brand?
By analysing the proven relationship between brand drivers and utility, as well as customers' reasons for choice for both your brand and its competitors, it builds a complete picture of the market delivering unparalleled insights to clients.
Proposed translations
(Swedish)
4 +1 | varumärkesdrivande | Robert Block |
3 | varupromotion/varukampanj | Lilian S-K (X) |
Change log
Feb 19, 2008 22:30: Robert Block Created KOG entry
Proposed translations
+1
23 mins
Selected
varumärkesdrivande
produkter och tjänster som i sig stärker varumärkets värden och på det sättet "driver" varumärket i rätt riktning, en varumärkesdrivande produkt kan alltså finnas på marknaden och i sig vara olönsam men ändå vara berättigad på grund av sina varumärkesegenskaper
4 KudoZ points awarded for this answer.
Comment: "Tack!"
5 hrs
varupromotion/varukampanj
lexikon
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