Glossary entry

English term or phrase:

brand driver

Swedish translation:

varumärkesdrivande

Added to glossary by Robert Block
Feb 14, 2008 20:26
16 yrs ago
1 viewer *
English term

brand driver

English to Swedish Bus/Financial Marketing / Market Research
This is an ideal tool for identifying new market opportunities so clients can tell which market sectors to target, what messages to communicate and what impact any new product may have on an existing range.
Our expertise market usage and insights
We have developed this tool to answer questions such as: What are the choice drivers?; Who are our competitors?; What are the gaps and opportunities in the market?; What are my brands strengths and weaknesses?; How should I promote my brand?
By analysing the proven relationship between brand drivers and utility, as well as customers' reasons for choice for both your brand and its competitors, it builds a complete picture of the market delivering unparalleled insights to clients.
Proposed translations (Swedish)
4 +1 varumärkesdrivande
3 varupromotion/varukampanj
Change log

Feb 19, 2008 22:30: Robert Block Created KOG entry

Proposed translations

+1
23 mins
Selected

varumärkesdrivande

produkter och tjänster som i sig stärker varumärkets värden och på det sättet "driver" varumärket i rätt riktning, en varumärkesdrivande produkt kan alltså finnas på marknaden och i sig vara olönsam men ändå vara berättigad på grund av sina varumärkesegenskaper
Peer comment(s):

agree Anna Klotz : Eller varumärkesdrivande faktor, om man vill ha ett substantiv.
11 hrs
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4 KudoZ points awarded for this answer. Comment: "Tack!"
5 hrs

varupromotion/varukampanj

lexikon
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