Glossary entry (derived from question below)
Spanish term or phrase:
el termómetro de la calle
English translation:
the word on the street
Added to glossary by
Joaquín DONDO
Apr 16, 2008 05:01
16 yrs ago
4 viewers *
Spanish term
EN-SP Translator / Proofreader
Native in: Spanish 
Works in: English to Spanish, Spanish to English
el termómetro de la calle
Spanish to English
Marketing
Marketing / Market Research
Hola a todos. Estoy traduciendo una entrevista sobre publicidad y en una de las respuestas, el publicista dice:
"...pero las investigaciones de mercado no siempre son tan efectivas como el termómetro de la calle".
Entiendo perfectamente lo que significa, que la reacción que se ve en el público dice mucho del éxito de una campaña; el termómetro es el que mide esta reacción. Pero no encuentro una manera de traducirlo al inglés. Sólo se me ocurre:
"...market researches are not always as effective as the street's opinion".
¡Gracias a todos!
"...pero las investigaciones de mercado no siempre son tan efectivas como el termómetro de la calle".
Entiendo perfectamente lo que significa, que la reacción que se ve en el público dice mucho del éxito de una campaña; el termómetro es el que mide esta reacción. Pero no encuentro una manera de traducirlo al inglés. Sólo se me ocurre:
"...market researches are not always as effective as the street's opinion".
¡Gracias a todos!
Proposed translations
(English)
Proposed translations
+8
25 mins
Selected
the word on the street
Not a literal translation but idiomatic. "Market research isn't always as reliable (an indicator) as the word on the street" or something to this effect.
4 KudoZ points awarded for this answer.
Comment: "Thanks, Patrice!"
13 mins
MacLeod Cushing
Canada
Canada
Native in English
Canada
Publication-quality translations
Native in: English
Works in: Spanish to English, French to English, Portuguese to English, and 1 more.
the barometer of the street
Market research can't match street cred.
35 mins
public opinion
!!
42 mins
Carmen Schultz
Native in Spanish
&
English
Specializes in field
Accurate & Reliable
Native in: Spanish 
, English
Works in: English to Spanish, Spanish to English, French to English, and 2 more.
Related KudoZ points
:
28
feeling the pulse of the street
another option
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Note added at 43 mins (2008-04-16 05:44:45 GMT)
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Wild China - Our JourneysWe then hit the streets of Barkhor Square, a delightful bazaar of Tibetan antiques ... Feeling the Pulse of the Tibetan Kingdom - Classic Sights of Lhasa ...
www.wildchina.com.php5-2.websitetestlink.com/province_detai... - 44k - Cached - Similar pages
Randy Weston, Still Feeling The Pulse of African Rhythms - New ...Randy Weston, Still Feeling The Pulse of African Rhythms .... Searching for the Real John Henry · Audio Slide Show: On the Street | Sprung ...
query.nytimes.com/gst/fullpage.html?res=9D03E6DF143AF931A15754C0A9679C8B63 - 43k - Cached - Similar pages
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Note added at 54 mins (2008-04-16 05:56:20 GMT)
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On the Inside, Feeling the Pulse - TIMEOn the Inside, Feeling the Pulse. Monday, Apr. 19, 1976. Article Tools ... political buttons and biographies over at the L Street campaign headquarters. ...
www.time.com/time/magazine/article/0,9171,914058,00.html - 36k - Cached - Similar pages
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Note added at 43 mins (2008-04-16 05:44:45 GMT)
--------------------------------------------------
Wild China - Our JourneysWe then hit the streets of Barkhor Square, a delightful bazaar of Tibetan antiques ... Feeling the Pulse of the Tibetan Kingdom - Classic Sights of Lhasa ...
www.wildchina.com.php5-2.websitetestlink.com/province_detai... - 44k - Cached - Similar pages
Randy Weston, Still Feeling The Pulse of African Rhythms - New ...Randy Weston, Still Feeling The Pulse of African Rhythms .... Searching for the Real John Henry · Audio Slide Show: On the Street | Sprung ...
query.nytimes.com/gst/fullpage.html?res=9D03E6DF143AF931A15754C0A9679C8B63 - 43k - Cached - Similar pages
--------------------------------------------------
Note added at 54 mins (2008-04-16 05:56:20 GMT)
--------------------------------------------------
On the Inside, Feeling the Pulse - TIMEOn the Inside, Feeling the Pulse. Monday, Apr. 19, 1976. Article Tools ... political buttons and biographies over at the L Street campaign headquarters. ...
www.time.com/time/magazine/article/0,9171,914058,00.html - 36k - Cached - Similar pages
1 hr
(as listening to) what's being said on the street
you need to be able to work the expression you choose into the sentence
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