viens no mārketinga vārdiem, kas tiek kļūdaini vispārināts līdz ar daudziem citiem mārketinga vārdiem. tirdzniecības veicināšana tā ir, bet pavisām konkrētā nozīmē - process preces 'noformēšanai' veikala plauktā. piegādātāju cilvēki, kas, piemēram, rosās pie lielveikalu plauktiem, kārto, skaita, papildina tur preces ir merchandisers. mazvērtības kompleksu ietekmē dos bieži dēvē par pārdošanas menedžeriem vai vēl ka citādi. cita starpā viņu uzdevums ir izlikt preci pirkšanai tīkamā veidā, izlikt voblerus, akciju plakātus etc.

Definīcija:
Dažādas metodes, ko izmanto, lai produkts vai pakalpojums būtu pievilcīgāks patērētājam.
Definīcijas avots:
Thesaurus Eurovoc 3.1
Statuss:
Apstiprināts LZA Terminoloģijas komisijā

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Note added at 5 days (2008-10-06 11:21:57 GMT)
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Ja runaa par definiicijaam:)
Encarta® World English Dictionary, North American Edition 1. marketing: the promotion of a product by developing strategies for packaging, displaying, and publicizing it http://encarta.msn.com
Merriam-Webster's Online Dictionary, 11th Edition sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling http://www.merriam-webster.com/dictionary/merchandising
Cambridge International Dictionary of English merchandiseverb [T] US SPECIALIZED to encourage the sale of goods by advertising them or by making certain that they are noticed:She had to merchandise the new product line.merchandising noun [U]products connected with a popular film, singer, event, etc., or the selling of these products http://dictionary.cambridge.org
Webster's New World College Dictionary, 4th Ed. merchandising Definition mer·chan·dis·ing (-dīz′iŋ) nounthat part of marketing involved with promoting sales of merchandise, as by consideration of the most effective means of selecting, pricing, displaying, and advertising items for sale in a retail store http://www.yourdictionary.com/merchandising
The Wordsmyth English Dictionary-Thesaurus Definition 1. all of the activities involved in promoting the sale of goods.
http://www.wordsmyth.net
The American Heritage® Dictionary of the English Language The promotion of merchandise sales, as by coordinating production and marketing and developing advertising, display, and sales strategies. http://www.bartleby.com
Infoplease Dictionary the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Also called mer'chandise plan"ning. http://dictionary.infoplease.com/merchandising
Cambridge Dictionary of American English the activity of advertising or selling goods http://dictionary.cambridge.org
MoneyGlossary.com Merchandising Definition: Purchasing, distribution, and reselling of goods at the retail level. http://www.moneyglossary.com/?w=Merchandising
BusinessDictionary.com merchandisingDefinitionActivities aimed at quick retail sale of goods using bundling, display techniques, free samples, on-the-spot demonstration, pricing, shelf talkers, special offers, and other point-of-sale methods. According to American Marketing Association, merchandising encompasses "planning involved in marketing the right merchandise or service at the right place, at the right time, in the right quantities, and at the right price.” http://www.businessdictionary.com/definition/merchandising.h...