Glossary entry

Spanish term or phrase:

una batería de llamadas de insistencia

English translation:

a barrage of follow-up calls

Added to glossary by JaneTranslates
Jan 17, 2009 18:09
15 yrs ago
2 viewers *
Spanish term

llamadas de insistencia

Spanish to English Other Marketing / Market Research
These are calls made to potential customers (in Spain)after an initial mailing - I'm thinking of just "follow-up calls", but that doesn't really convey the kind of nuisance marketing calls they're describing...any ideas?

"La acción se cierra con una batería de llamadas de insistencia, para recordar el envío y solicitar una entrevista."
Change log

Jan 22, 2009 16:15: JaneTranslates Created KOG entry

Discussion

Lisa Mann (asker) Jan 17, 2009:
No, it shouldn't sound particularly negative I should have mentioned that this text describes the steps a public relations agency took to achieve its goals. It's going on their (the agency's) website, so they wouldn't want to say that they made harassing calls...the receiver of the call might think it was a harassing call, sure, but the agency wouldn't advertise themselves as makers of harassing calls...
Lydia De Jorge Jan 17, 2009:
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Proposed translations

2 hrs
Selected

(a barrage of) follow-up calls

Since you have "batería" in the original, you can use "barrage" and thus communicate the "nuisance factor" using relatively neutral language.

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Note added at 4 days (2009-01-22 16:13:02 GMT) Post-grading
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Glad I could help.
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "I liked this answer a lot. "A barrage of follow-up calls" walked the perfect line between insistent an annoying...Thank you!"
+1
3 mins

persistent/annoying calls

option

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Note added at 4 mins (2009-01-17 18:13:09 GMT)
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http://www.smartmoney.com/spending/deals/drive-those-telemar...
Peer comment(s):

agree RichardDeegan
43 mins
Thanks Richard!
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+2
4 mins

high-pressure (follow-up / repeat) calls

Something like this might work

Mike :)
Peer comment(s):

agree James A. Walsh : Based on Lisa's latest comment, I would go for 'Follow-up calls'
8 mins
I agree, James - but not "high-pressure" based on the latest comment - Mike :)
agree Victoria Frazier
21 hrs
Thank you, Victoria - Mike :)
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24 mins

strong/persistent follow-up calls

.
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25 mins

direct-mail follow-up/cold calls

They´re neither "cold calls" nor simply "follow-up" calls, but rather somewhere in between. Having worked in direct sales for a couple of years in New Jersey (right out of high school and before going to college), I´d go with one of these, as they convey the idea that direct-mail contact has been made or attempted, and that the call is being made in this specific context. If the person never read the "mailer," the call may still be somewhat "cold," but at least the marketer has a legitimate "in" to place it (i.e., the call): to see if the mailer was received (and "to get their opinion"). :-)

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Note added at 1 hr (2009-01-17 20:04:38 GMT)
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Given the Lisa´s last comment, it´s important that the term be one that the agency would use to describe their activities. In this context, other options might be "direct mail calls" or simply "direct-mail follow-ups" (understood as calls made following-up on "mailings" that have already been sent).

I hope this helps!

Final suggestions:
llamadas de insistencia = direct-mail follow-up calls / direct-mail follow-ups / direct-mail calls
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4 hrs

incessant calls

!
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4 hrs

persistent cold calls

persistent unwanted, non expected calls
Something went wrong...
+1
21 hrs

a series of follow-up calls

I think this conveys the idea of persistence without being negative.

i

Peer comment(s):

agree Liliana Galiano
4 hrs
Thank you
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2 days 22 hrs

unwanted (marketers) calls

Another option. Luck.
Something went wrong...
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