A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). Sales leads come from either marketing lead generation processes such as trade shows, direct marketing, advertising, Internet marketing or from sales person prospecting activities such as cold calling. For a sales lead to qualify as a sales prospect (or equivalently to move a lead from the process step sales lead to the process sales prospect) qualification must be performed and evaluated. Typically this involves identifying by direct interrogation the lead's product applicability, availability of funding, time frame for purchase. This is also the entry point of a sales tunnel or funnel.
http://encyclopedia.thefreedictionary.com/Sales lead

Sales Lead nu este un nume sau o "lucrare" ... ci reprezinta o "tinta" pt dept. vanzari - ex lista cu numere de telefon al persoanelor care au cumparat cate un Ferrari ca pot fi sunati sa li se ofere piese de schimb..:)
Domaine(s) : - appellation de personne
- commerce
analyse du marché commercial
- publicité


anglais
français

potential customer
client potentiel n. m.



Sous-entrée(s) :
synonyme(s)
prospect
prospective customer
sales lead
in franceza s-a tradus cu client potential ( foarte corect) :)

sa-l traducem si noi :)