Indeed, funny ( and slightly frustrating) phrase...

There are two options I can think of if I extend my imagination.

1. a shop nearby ( in Slovenian, for example, we use this expression to mean "nearby")
2. the best location, as in "corner office" with lots of windows and sunlight :)

Hope it helps :)

I think the writer must be completely misusing the term and could either mean a small store, e.g. "small boutique" maybe, given what it is selling, or they might mean "corner" as in cornerstone, i.e. key. In which case they might mean a "flagship store", but it's very difficult to tell!

I have always translated this as "corner" which is a site inside a big department store dedicated to a particular brand. Do you think this would work in your context? (It's a corner IN a shop and not a corner shop as you said!)

--------------------------------------------------
Note added at 15 mins (2009-03-09 10:11:24 GMT)
--------------------------------------------------

Tom, I was sure it wasn't you who called it a corner shop. I wish the people who provide us with texts would stick to their native languages - it's often ambiguous, if not risible, when they use English incorrectly.

Hi Tom,
nice one...!

I think we'd call this a "corner" in English retail jargon. The Italian copywriter got a bit ahead of themselves.

I expect you know it's a bit of a department store (didn't we used to call them "counters" in the old days? When corner shops were where you got your pint of milk and Observer on a Sunday morning?) dedicated to that particular brand.

[PDF] Hantarex. Digital Signage solutions Clients Portfolio 2008File Format: PDF/Adobe Acrobat - View as HTML
PROFESSIONAL. • Fotografia del prodotto. • Fotografia del prodotto. Milan – Italy, Trade fair Exhibition. Milan – Italy, Armani corner ‘La Rinascente’ ...
www.hantarex.de/client_portfolio_2008_1.pdf -


--------------------------------------------------
Note added at 30 mins (2009-03-09 10:26:57 GMT)
--------------------------------------------------

Hi Tom,
I agree with PTeale - outlet wouldn't be the most appropriate term.
It's usually known as a "corner" in English, which is short for "in-store corner shop" or just "in-store corner", which is a valid alternative and which may explain your author's use of corner shop.

See:


Whittard brand to U.K. supermarkets. 2003: The company opens its first U.S.-based in-store corner shop in the Marshall Field's department store. ...
www.answers.com/topic/whittard-of-chelsea-plc


innovation: Above-the-Line activity and Point of Sales material (in store corner, promotion, product demonstration). ...
www.linkedin.com/in/npdandcommunication

... as stand-alone shops and in-store corner shops. ...
www.fundinguniverse.com/company-histories/Edgars-Consolidat...

I was in Louis Vuitton's in-store corner in Galeries Lafayette today and I saw it. It's sooooo cute but it's also completely tiny! ...
forum.purseblog.com/blog-entries/louis-vuitton-wapity-case-5009-3.html

Agree with others on the term boutique. As a native Italian I am horrified at the consistent surrender of the Italian language to a poor use of the English one.

A bit late with my suggestion, I know, but when I worked in retail in London, we used to call this an in-store concession - as PTeale says.