Glossary entry (derived from question below)
Jan 20, 2003 08:06
21 yrs ago
English term
Service Retention
English to Chinese
Marketing
car dealership training
Definition of Service Retention is as follows:
Performance that indicates the degree to which NN vehicle owners in the local after-sales market are being retained in the NN Dealer’s Workshop. In other words, performance that indicates the degree to which potential service business opportunities are being secured.
Performance that indicates the degree to which NN vehicle owners in the local after-sales market are being retained in the NN Dealer’s Workshop. In other words, performance that indicates the degree to which potential service business opportunities are being secured.
Proposed translations
(Chinese)
| 4 | 客户服务关系保持度 |
Xiaoping Fu
|
| 5 +1 | 服务持久性 |
Danbing HE
|
Proposed translations
34 mins
Xiaoping Fu
Canada
Canada
Native in Chinese
Canada
Professional Translating with Enthusiasm
Native in: Chinese 
Works in: Chinese to English, English, English to Chinese, and 1 more.
Related KudoZ points
:
2566
Selected
客户服务关系保持度
从这里的上下文看，services 指的实际上是与客户的一种长期的服务关系。客户在某个车行买了车，以后的维修、保养都到这个车行做，形成良好的固定关系。
“客户服务关系”这个用语在商界多有使用，我觉得可基本表达这里的意思。下面的第一个网页中提到福特公司设有“客户服务专员”一职，负责与各个特约维修车行协调。第二个网页中提到改善客户服务关系可以创作更多的增值服务，这大概也是services retention 这个指标对企业的真正意义。
“客户服务关系”这个用语在商界多有使用，我觉得可基本表达这里的意思。下面的第一个网页中提到福特公司设有“客户服务专员”一职，负责与各个特约维修车行协调。第二个网页中提到改善客户服务关系可以创作更多的增值服务，这大概也是services retention 这个指标对企业的真正意义。
3 KudoZ points awarded for this answer.
Comment: "Thank you for the good explanation. I came across a marketing book with a slightly different version to the same effect. I chose that version. But the meaning is the same. "
+1
1 hr
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