Glossary entry

English term or phrase:

"affiliate marketing'

English answer:

practice of one company allowing another to advertise on their premises

Added to glossary by Sheila Wilson
Nov 5, 2009 11:37
14 yrs ago
5 viewers *
English term

"affiliate marketing'

English Marketing Marketing / Market Research
The term is "affiliate marketing"
Υπάρχει όρος "συνεργατικό μάρκετινγκ" ?
Change log

Nov 16, 2009 11:23: Sheila Wilson Created KOG entry

Discussion

Jack Doughty Nov 5, 2009:
English-Greek? Since you post in Greek, I wonder if you have posted in the wrong pair, and this should be an English-Greek question, not Greek-English. If so, post a reply to this and I can change it for you.

Responses

+5
16 mins
Selected

practice of one company allowing another to advertise on their premises

Of course, nowadays it's a web-based thing (for premises read website) but the term existed in the physical sense in pre-internet days:

Affiliate Marketing
Maybe it wasn't as successful as affiliate marketing on the internet because ... company to advertise on their website (or in the case of pre-internet, ...
http://blog.erunix.com/internet-marketing/affiliate-marketin...
Peer comment(s):

agree Gary D
31 mins
Thanks
agree Joyce A
1 hr
Thanks
agree Mary O’Connor (X)
1 hr
Thanks
agree Veronika McLaren
2 hrs
Thanks
agree Polangmar
11 hrs
Thanks
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4 KudoZ points awarded for this answer. Comment: "Thanks"
6 mins

Internet-based marketing practice

in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.

http://en.wikipedia.org/wiki/Affiliate_marketing
Peer comment(s):

agree Vicky Nash
2 mins
Thank you Vicky
neutral Sheila Wilson : not necessarily internet-based
9 mins
disagree Mary O’Connor (X) : Not necessarily internet-based.
1 hr
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-1
46 mins

company-wide (uniform) marketing

marketing policy, directives and campaigns applicable to all branches, subsidiaries and affiliates to ensure a uniform presentation of the company and its products
Peer comment(s):

disagree Mary O’Connor (X) : .Ok here is an appropriate comment. Your translation is not correct. It is not to do with marketing strategy within one company but the practice of one company allowing another to advertise on their premises" as so nicely put by Sheila.
1 hr
that's easily said without an appropriate comment!
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