Mar 15, 2010 10:20
14 yrs ago
1 viewer *
German term
Marktfrequenz
German to English
Marketing
Marketing / Market Research
Die Marktfrequenz und auch alle anderen Kennzahlen der Aktion wurden durch das Wetter beeinträchtigt
What they mean is the number of customers in the store that day. What would be the standard term for this in English?
Thanks.
What they mean is the number of customers in the store that day. What would be the standard term for this in English?
Thanks.
Proposed translations
(English)
| 3 +2 | customer traffic |
misterherrnau
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| 3 +2 | footfall |
TonyTK
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Proposed translations
+2
50 mins
Selected
customer traffic
putting this into Linguee yields Kundenfrequenz as well as Kundenverkehr
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Note added at 56 mins (2010-03-15 11:17:03 GMT)
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Here's a related discussion: http://www.proz.com/kudoz/german_to_english/marketing/96705-...
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Note added at 2 hrs (2010-03-15 12:44:08 GMT)
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Another possibility is "retail traffic" -- for instance, this site http://www.synovate.com/ce/whatwedo/retailperformance/weathe... in which the term "footfall" is also used
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Note added at 56 mins (2010-03-15 11:17:03 GMT)
--------------------------------------------------
Here's a related discussion: http://www.proz.com/kudoz/german_to_english/marketing/96705-...
--------------------------------------------------
Note added at 2 hrs (2010-03-15 12:44:08 GMT)
--------------------------------------------------
Another possibility is "retail traffic" -- for instance, this site http://www.synovate.com/ce/whatwedo/retailperformance/weathe... in which the term "footfall" is also used
4 KudoZ points awarded for this answer.
Comment: "Thanks."
+2
49 mins
footfall
... might work here nicely if were're talking about the general public, passing custom, walk-ins etc.
"Footfall was down nearly 7% this weekend on the same weekend last year, with the wintry weather being blamed."
http://www.retail-week.com/data/snow-hits-weekend-footfall/5...
"Footfall was down nearly 7% this weekend on the same weekend last year, with the wintry weather being blamed."
http://www.retail-week.com/data/snow-hits-weekend-footfall/5...
Peer comment(s):
| agree |
philgoddard
3 hrs
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| agree |
Nicole Tata
: defo :-)
7 hrs
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What a pleasant surprise at the end of a decidedly average day. Welcome home.
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| neutral |
Eleanore Strauss
: never heard of this in US usage - could this be a Briticism?
12 hrs
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You may have a point. I've found the odd US hit, but it doesn't appear to be common in the States. Having said that, a lot of these terms are associated with pedestrianised shopping areas - and the Yanks tend to drive everywhere ...
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