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XXX announced today the first in the series of sports racing titles based on the **racing franchise** of Kimi Räikkönen, Ice One Racing coming to iPhone, iPad and other smartphones. XXX has selected award winning PC and mobile developer YYY to develop the game, having participated in racing titles such as Supercross, ATV Offroad, TROPHYLITE Rally, X Games Snocross, and Ricky Carmichael’s Motocross Match-Up. The first game in the Kimi Räikkönen **franchise** will focus on four unique racing types, representative of Kimi’s experience and passion for each. The game will be shipping worldwide globally in late summer.

Wie kann man franchise in diesen beiden Fällen übersetzen und was bedeutet es in diesem Zusammenhang? Kann jemand helfen?