GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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06:46 May 24, 2011 |
Spanish to English translations [PRO] Marketing - Marketing / Market Research / Publicidad | |||||||
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| Selected response from: Lisa McCarthy Spain Local time: 05:52 | ||||||
Grading comment
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Summary of answers provided | ||||
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4 +11 | continuity |
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4 | “Steady /Regular advertising campaigns on TV generate higher ROI” |
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3 | popularity |
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continuity Explanation: 4 Reasons Not to Break Your Campaign's Continuity | ClickZ 20 May 2011 ... It's important to think about long-term strategies and compromises that minimize the damage caused to paid search ROI with needless ... www.clickz.com/clickz/column/.../reasons-break-campaigns-co... - Cached -------------------------------------------------- Note added at 11 mins (2011-05-24 06:58:04 GMT) -------------------------------------------------- Evolving an Ad Campaign: In professional pharma campaigns ... Order from the British Library: Evolving an Ad Campaign: In professional pharma campaigns, **continuity counts**. While all ads lose effectiveness over time, ... direct.bl.uk/research/32/47/RN181096833.html The Science and Art of Branding - Google Books Result Giep Franzen, Sandra Moriarty - 2008 - Business & Economics - 575 pages ... share of customer, an advertising campaign has to exert a direct influence on behavior and needs a **high degree of continuity** to consolidate this effect. ... books.google.co.uk/books?isbn=0765617919... |
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