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English translation: continuity

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:continuidad (en este contexto)
English translation:continuity
Entered by: Eugenio Llorente

06:46 May 24, 2011
Spanish to English translations [PRO]
Marketing - Marketing / Market Research / Publicidad
Spanish term or phrase: continuidad (en este contexto)
Implica "continuidad" en la utilización de la TV como medio publicitario. Y me parece que no acabo de acertar como traducirlo de forma sencilla y de tipo eslogan, como el original.

El término aparece en contextos parecidos que quizás exijan disntintas versiones. Así tenemos.

"Las campañas con mayor continuidad generan ROI mayores" (aquí "continuidad" se refiere a constancia a lo largo de un periodo de tiempo relativamente largo, y puede referirse en en general a publicidad).

"La continuidad en TV genera más negocio". (se refiere a la continuidad de la utilización del medio televisivo para hacer publicidad).

De momento interpreto:

"Campaigns with a higher degree of continuity generate higher ROI"

"TV continuity generates more business".
Eugenio Llorente
Spain
Local time: 05:52
continuity
Explanation:
4 Reasons Not to Break Your Campaign's Continuity | ClickZ
20 May 2011 ... It's important to think about long-term strategies and compromises that minimize the damage caused to paid search ROI with needless ...
www.clickz.com/clickz/column/.../reasons-break-campaigns-co... - Cached

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Note added at 11 mins (2011-05-24 06:58:04 GMT)
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Evolving an Ad Campaign: In professional pharma campaigns ...
Order from the British Library: Evolving an Ad Campaign: In professional pharma campaigns, **continuity counts**. While all ads lose effectiveness over time, ...
direct.bl.uk/research/32/47/RN181096833.html

The Science and Art of Branding - Google Books Result
Giep Franzen, Sandra Moriarty - 2008 - Business & Economics - 575 pages
... share of customer, an advertising campaign has to exert a direct influence on behavior and needs a **high degree of continuity** to consolidate this effect. ...
books.google.co.uk/books?isbn=0765617919...
Selected response from:

Lisa McCarthy
Spain
Local time: 05:52
Grading comment
And again!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +11continuity
Lisa McCarthy
4“Steady /Regular advertising campaigns on TV generate higher ROI”
Rosmu
3popularity
Linda Grabner


  

Answers


1 min   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +11
continuity


Explanation:
4 Reasons Not to Break Your Campaign's Continuity | ClickZ
20 May 2011 ... It's important to think about long-term strategies and compromises that minimize the damage caused to paid search ROI with needless ...
www.clickz.com/clickz/column/.../reasons-break-campaigns-co... - Cached

--------------------------------------------------
Note added at 11 mins (2011-05-24 06:58:04 GMT)
--------------------------------------------------

Evolving an Ad Campaign: In professional pharma campaigns ...
Order from the British Library: Evolving an Ad Campaign: In professional pharma campaigns, **continuity counts**. While all ads lose effectiveness over time, ...
direct.bl.uk/research/32/47/RN181096833.html

The Science and Art of Branding - Google Books Result
Giep Franzen, Sandra Moriarty - 2008 - Business & Economics - 575 pages
... share of customer, an advertising campaign has to exert a direct influence on behavior and needs a **high degree of continuity** to consolidate this effect. ...
books.google.co.uk/books?isbn=0765617919...

Lisa McCarthy
Spain
Local time: 05:52
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 192
Grading comment
And again!

Peer comments on this answer (and responses from the answerer)
agree  Constantinos Faridis (X): obviamente
3 mins
  -> Thanks, Constantinos :)

agree  Claudia Reynaud
3 mins
  -> Thanks, Claudia :)

agree  Jenni Lukac (X)
5 mins
  -> Thanks, Jenni :)

agree  Alistair Ian Spearing Ortiz
33 mins
  -> Thanks, Alistair :)

agree  Damian Hosford
37 mins
  -> Thanks, Damian :)

agree  Suzanne Donnelly
44 mins
  -> Thanks, Suzanne :)

agree  Antoni Morey i Pasqual
1 hr
  -> Thanks, Antoni :)

agree  Carol Gullidge
1 hr
  -> Thanks, Carol :)

agree  James A. Walsh
3 hrs
  -> Thanks, James :)

agree  Lydia De Jorge
9 hrs
  -> Thanks, Lydia :)

agree  Victoria Frazier
12 hrs
  -> Thanks, Victoria :)
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7 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
popularity


Explanation:
given the context, could this be an option? particularly in terms of longevity of an ad campaign

Linda Grabner
United States
Local time: 23:52
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
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7 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
“Steady /Regular advertising campaigns on TV generate higher ROI”


Explanation:
En relación a tus traducción "Campaigns with a higher degree of continuity generate higher ROI", te sugiero que no utilices “a degree of”,:ya que en este contexto, no es correcto. Podrías decir “Advertising campaigns with higher continuity on TV generate bigger ROI”/ “Steady / Regular advertising campaigns on TV generate higher ROI”

Y respecto de "TV continuity generates more business", mi sugerencia es “Advertising continuity on TV generates more business”



Rosmu
Spain
Local time: 05:52
Native speaker of: Spanish
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