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Glossary entry

English term or phrase:

perimeter board advertising

French translation:

panneaux publicitaires entourant le terrain

Added to glossary by Karine Le Goaziou
May 26, 2011 09:02
12 yrs ago
English term

perimeter board advertising

English to French Marketing Advertising / Public Relations
(COMPANY NAME)’s sponsorship rights include ticketing and hospitality rights, perimeter board advertising, as well as the right to use (SPORTS EVENT) emblems and logo. The company expects its sponsorship activities to increase business opportunities in (country name) and other regions in Latin America. (COMPANY NAME) is closely collaborating with (SPORTS EVENT'S MANAGEMENT) and their partners, in their hopes to create a greener and more sustainable (SPORTS EVENT).
Proposed translations (French)
4 +1 panneaux publicitaires entourant le terrain
4 +2 panneaux publicitaires dans l’enceinte du stade
4 panneaux publicitaires autour du stade
3 publicité sur les écrans de périmètre (des stades)

Proposed translations

+1
3 mins
Selected

panneaux publicitaires entourant le terrain

..

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Note added at 4 mins (2011-05-26 09:06:21 GMT)
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"Pourtant, les panneaux publicitaires entourant le terrain sont eux autorisés depuis le 19e siècle. Valenciennes sera, le 15 décembre, le premier club à ..."
http://www.linternaute.com/sport/dossier/football/06/.../5.s... - France

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Note added at 22 hrs (2011-05-27 07:45:12 GMT)
--------------------------------------------------

"perimeter" fait référence aux terrain, pas au stade. Cecil exclut les autres types de publicités, sur écran vidéo géant par exemple. Voir le lien ci dessous, avec photo :

"Football perimeter advertising provides the perfect platform for any forward thinking business, and Priestfield Stadium offers companies of all sizes the perfect opportunity to promote themselves in front of over 250,000 potential customers every season."
http://www.gillinghamfootballclub.com/page/NewsDetail/0,,104...

Peer comment(s):
agree Sheila Wilson : I don't know if it's the best term in French, but it's important to restrict the idea to the perimeter of the pitch (i.e. shown on TV coverage of the match) - it doesn't concern advertising elsewhere in the stadium
22 hrs
thanks
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Merci pour votre précision et rapidité !"
24 mins

panneaux publicitaires autour du stade

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+2
1 hr

panneaux publicitaires dans l’enceinte du stade

..
Example sentence:

Perimeter board advertising is available around the pitch and also within areas on stands and within stadium facilities

Votre logo sur les panneaux publicitaires dans l’enceinte du stade

Reference:

http://www.seagulls.co.uk/page/CommercialOpportunities/0,,10433~1068300,00.html

http://www.asblrugby.fr/accueil/devenez_partenaire

Peer comment(s):
agree GILLES MEUNIER : je préfère stade également
4 mins
merci Gilles. Je pense qu'il faut exprimer clairement qu'il s'agit de panneaux publicitaires à l'intérieur du stade.
agree Eric Le Carre
1 hr
merci Eric
Something went wrong...
12 hrs

publicité sur les écrans de périmètre (des stades)

Le droit qu'aura la compagnie d'insérer des annonces pendant la diffusion de l'événement sportif sur les écrans autour du stade.
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