'Content' betekent niet per se 'inhoud'. Het gaat hier kennelijk om 'content' in de betekenis van materiaal of informatie.

Oxford Dictionary of English:

content [2] /ʹkɒntɛnt/
► noun (also contents) the things that are held or included in something: she unscrewed the top of the flask and drank the contents.

[in sing.] [with modifier] the amount of a particular constituent occurring in a substance: soya milk has a low fat content.

(contents) a list of the chapters or sections given at the front of a book or periodical: [as modifier] the contents page.

[mass noun] the material dealt with in a speech, literary work, etc. as distinct from its form or style: the tone, if not the content, of his book is familiar.

information made available by a website or other electronic medium: [as modifier] online content providers.