KudoZ question not available

English translation: advertising campaign

17:37 Dec 8, 2011

Spanish to English translations [PRO]
Bus/Financial - Marketing / Market Research

Spanish term or phrase: campana de difusion

"YouFest es uno de los pocos proyectos con un 'sitio premium' dentro de YouTube, una campaña de difusión notable en el canal de media más masivo del planeta, y será transmitido en live streaming con una audiencia potencial de varios millones en España y el mundo."

Hi everyone,

This is Argentine Spanish, coming from a document presenting a new company for potential investors. The company focuses on the marketing and promotion of live music festivals involving YouTube stars, and many of its principal clients are advertisers.

"campaña de difusión" = dissemination channel/campaign?

Thanks a lot,

Chris

chwait KudoZ activity Questions: 6 (none open) Answers: 0 United States
Local time: 04:48

English translation:advertising campaign

Explanation:
You get about 621,000,000 G-hits

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Note added at 18 mins (2011-12-08 17:55:41 GMT)
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A definition of "advertise"

1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase sales. See Synonyms at announce.
2. To make known; call attention to: advertised my intention to resign.
3. To warn or notify: "This event advertises me that there is such a fact as death" (Henry David Thoreau).
v.intr.
1. To call the attention of the public to a product or business.
2. To inquire or seek in a public notice, as in a newspaper: advertise for an apartment.

Selected response from:

Helena Chavarria
Spain
Local time: 12:48

Grading comment

4 KudoZ points were awarded for this answer

Summary of answers provided

4 +3

promotional campaign

Simon Bruni

4 +2

advertising campaign

Helena Chavarria

4 +1

[Omit - Redundant]

James A. Walsh

4 +1

publicity campaign

Lisa McCarthy

Public relations campaign

Jenni Lukac (X)

communication campaign

Giovanni Rengifo

Discussion entries: 3

Answers

9 mins confidence:

Public relations campaign

Explanation:
Another option, especially if the campaign's wider objective is to familiarize people with YouFest and is not simply limited to selling something.

Jenni Lukac (X)
Local time: 12:48
Works in field
Native speaker of: English
PRO pts in category: 163

12 mins confidence:

communication campaign

Explanation:
As far as I know, "difusión" doesn't mean "publicidad".
Please see a definition of "communication campaign" at the link provided below.

Reference: http://www.nfhs-pg.org/resource_centre/documents/communicati...

Giovanni Rengifo
Colombia
Local time: 05:48
Works in field
Native speaker of:

Spanish
PRO pts in category: 50

3 mins confidence:

peer agreement (net): +2

advertising campaign

Helena Chavarria
Spain
Local time: 12:48
Specializes in field
Native speaker of:

English
PRO pts in category: 20

53 mins confidence:

peer agreement (net): +3

promotional campaign

Explanation:
:)

Simon Bruni
United Kingdom
Local time: 11:48
Native speaker of:

English
PRO pts in category: 19

1 hr confidence:

peer agreement (net): +1

campana de difusion notable [Omit - Redundant]

Explanation:
I think it’s very difficult to incorporate “campaña de difusión” into any sort of natural-sounding sentence in English, whatever way you might translate it. I also think it’s implicit that anyone with a “premium account” on YouTube is going all out to try to promote/publicise/advertise themselves. Plus, the fact that they will be streaming live content to potential audiences via this “premium channel” indicates that they are a: promoting/publicising/advertising, and b: serious about their undertaking, which is further grounds to avoid trying to incorporate this rather clumsy “campaña de difusión” in my opinion. Therefore, I think I would weed this out as a redundancy.

By the way, you don’t have a “premium site” on YouTube, you have a “premium account” which you run your “premium channel” via...

That’s my two cents' worth anyway :)

“YouFest es uno de los pocos proyectos con un 'sitio premium' dentro de YouTube, una campaña de difusión notable en el canal de media más masivo del planeta, y será transmitido en live streaming con una audiencia potencial de varios millones en España y el mundo.”

“YouFest is one of the few projects with a "premium channel" on YouTube — the biggest video sharing site on the planet, and will be streaming live content to potential audiences of several million in Spain and around the world.”

Reference: http://tinyurl.com/d4oe95b

James A. Walsh
Spain
Local time: 12:48
Specializes in field
Native speaker of:

English,

Spanish
PRO pts in category: 59

Peer comments on this answer (and responses from the answerer)

agree

neilmac: “Dios los cría y ellos se juntan”... or fools seldom differ?

23 mins

-> Ha! Cheers Neil :)

neutral

Simon Bruni: Hmmmm, really? I would say it's only partly implicit. Not all premium Youtube channels are used for 'campaigns', i.e. a concerted and strategic promotional effort. My local rugby club has one, for instance, and it's all pretty low-key.

48 mins

-> Well I was thinking more of the potential investors this text is presumably intended for (see context). It would be implicit to them. And I think trying to include this would be clumsy and possibly off-putting to an English-speaking investor.

agree

Joel Schaefer: I was leaning toward "promotional" but your conciseness seems better to me.

1 hr

-> Thanks Joel. I tried every which way I could to try to include this in some way naturally, but couldn't. So this was my workaround.

disagree

Henry Hinds: Omitting it because you cannot think of a good solution is not good translation.

1 hr

-> That wasn't the reason I omitted it, Henry. As I said to Simon "trying to include this would be clumsy and possibly off-putting to an English-speaking investor". It's not a natural English construction. Period.

1 hr confidence:

peer agreement (net): +1

publicity campaign

Explanation:
-

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Note added at 1 hr (2011-12-08 18:42:03 GMT)
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They want to publicise the event.

Amat Immobiliaris pone en marcha una campaña de difusión en la ...
82.194.67.26/.../Amat+Immobiliaris+pone+en+ma...Cached - Translate this page
Fa 5 dies – Amat Immobiliaris pone en marcha una **campaña de difusión** en la ciudad de BarcelonaAmat Immobiliaris has launched a **publicity campaign*** in the ...

Mines and Communities: Latin America update
www.minesandcommunities.org/article.php?a=180Cached
28 Jul 2007 – ... local authorities are preparing the ***publicity campaign** for the referendum. ...... y autoridades locales preparan la **campaña de difusión** para la ...

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Note added at 2 hrs (2011-12-08 20:01:37 GMT)
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Tackling teenage knife crime
influencingminds.com/knife.htmCached - Similar
London's Metropolitan Police are urging teenage boys to "choose a different ending" in a new interactive **publicity campaign running on YouTube. **The campaign ...

PUBLICITY - The Marketing Chefs
www.themarketingchefs.com/hungrytosucceed/TMCPublicity.pdf
File Format: PDF/Adobe Acrobat - Quick View
***Publicity campaign on YouTube** earns Hollywood call for actor, and major recognition and sales .... two days before each festival or fair. The hoopla worked. ...

ELP | Film TV and show lighting | Silent generators | Rigging ...
www.elp.tv/sport-tower-bridge-jump.htmlCached
... as part of a **publicity campaign to promote their X-Fighters events** Their 'viral' marketing tactics deliberately focused on the power of YouTube and the internet ...

Lisa McCarthy
Spain
Local time: 12:48
Specializes in field
Native speaker of:

English
PRO pts in category: 192

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