English to Chinese Marketing Business/Commerce (general) company website

Over the last three decades, we’ve grown with our client base, adding new services and opening strategic new office locations. At the heart of everything we do is the high-touch, focus on the family approach to business founder Jim Putt instilled in the company from the very beginning.

这是一家迁居公司(relocation company)的网站介绍。high-touch 这里我觉得可以译成”富有人情味“。“family approach to business"我的理解是在经营业务的时候对待客户像家人一样，实际上就是进一步说明前面的”high touch"。前文也单独提到过”family approach"，我不知道如何翻译成一个比较好的短语为好。请教各位高见。