Mai jos sunt definiiţiile conceptelor. Nu ştiu dacă termenii propuşi de mine în limba română sunt cei mai potriviţi. Poate mai are cineva alte variante.

advertising copy

Definition
Text of a print, radio, or television advertising message that aims at catching and holding the interest of the prospective buyer, and at persuading him or her to make a purchase all within a few short seconds. The headline of an advertising copy is said to be the most important part, and quite often a small change in its wording brings disproportionate results. Although a short advertising copy is more common in consumer-product advertising, according to the UK advertising guru David Ogilvy (1911-1999) people do read (and listen or attend to) lengthy advertisements if they are skillfully written. Most advertising copy is based on advertising/consumer research and is composed by professional copywriters hired by advertising agencies. Also called advertisement copy, ad copy, or just copy.

http://www.businessdictionary.com/definition/advertising-cop...

Advertising Copy

Continutul si contextul mesajului inclus in reclama.

An advertisement layout can be defined as the systematic design of size, color scheme, graphics, object and text placement to send intended message to the target audience.

Read more: http://wiki.answers.com/Q/What_is_the_definition_of_advertis...

Art proof

Munca artistica pentru o reclama, care trebuie aprobata de client.
Layout

Desen care indica pozitiile relative ale elmentelor (de exemplu, headline-ul, fotografia, logoul, corpul de text etc) unei reclame.

proofs

Printing: Test sheets of a page or print job taken out at each stage a document passes through during the printing process. Page-proofs are sent to the client or author to check (called proof reading) for any errors in spelling or punctuation; and color proofs are meant to ensure that the final print matches an artwork or sample. A corrected or approved proof is a type of contract under which the client is responsible for any errors undetected in the signed proof, and the printer is responsible for errors that are pointed out but not corrected, or for errors that occur after customer's OK.

Read more: http://www.businessdictionary.com/definition/proof.html#ixzz...


P.S. ar trebui să puneţi câte o întrebare pentru fiecare termen :)

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Note added at 1 hr (2012-01-15 12:46:35 GMT)
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sau poate pentru proofs - copii ale versiunii finale