Feb 8, 2012 12:02
12 yrs ago
Italian term
Gelato che fai, cliente che trovi
Italian to English
Marketing
Food & Drink
gelato
Every now and then we can have a bit of fun.
On the site of the Italian Gelato-Makers association there is a page on positioning.
http://www.ilgelatoartigianale.info/Sei_un_gelatiere/Il_Posi...
Of course the slogan is untranslatable per se, but as you have all come up with such a lot of nice ideas on previous occasions, instead of looking at the ice building inexporably up outside your window, you may prefer dream of sunny summer days, and the choices that a gelato-maker has on how to flog his wares...
On the site of the Italian Gelato-Makers association there is a page on positioning.
http://www.ilgelatoartigianale.info/Sei_un_gelatiere/Il_Posi...
Of course the slogan is untranslatable per se, but as you have all come up with such a lot of nice ideas on previous occasions, instead of looking at the ice building inexporably up outside your window, you may prefer dream of sunny summer days, and the choices that a gelato-maker has on how to flog his wares...
Proposed translations
(English)
Proposed translations
3 hrs
Selected
Find your flavour: find your customer
The link provided exhorts ice-cream makers to reflect on what their unique selling point is (unusual flavours, organic ingredients, etc.) and use that awareness to better market themselves. It's not about quality per se, or 'when in Rome...'.
Hence the above attempt. HTH :).
Hence the above attempt. HTH :).
4 KudoZ points awarded for this answer.
Comment: "This of course was the hardest part, selecting the best out of some memorable entries. In the end I sent the customer three alternatives: Oliver's, Russell's and Colin's, all of which show that instead of slaving over a hot PC all day to earn your keep you could be coming up with catchy phrases for a living in the swankiest Milan advertising agencies..."
58 mins
The right flavor for the best taste
OK, I thought we might as well start from somewhere...
1 hr
Ice cream, You love it.
I know, I know, it's silly and it works only when you hear it, but my love for ice cream overcomes my fear of ridicule;-P
Peer comment(s):
neutral |
Barbara Carrara
: Why not go with the whole Daunbailò line, 'I Scream, U Scream, We All Scream for Ice Cream'? I think it fits. Bacio, bi
29 mins
|
chapeau, madamina, trovi sempre la ciliegina sul gelato;-)
|
+2
1 hr
To each his own ice cream
an idea.
Peer comment(s):
agree |
texjax DDS PhD
: I like it, but I would use "gelato" instead of ice cream
7 mins
|
yes, a nice touch! Thanks.
|
|
agree |
Lorraine Buckley (X)
: good - though the site is using "gelato" as a cool alternative to ice cream (part of the global positioning of Italian ice cream!!) so, "to each his own gelato" sorry texjax, our great minds thought alike
8 mins
|
Grazie :)
|
+2
1 hr
Each flavor has its customer(s)
...o "palate", volendo, ma forse si perde il riferimento commerciale dato che si tratta di posizionamento.
Altra opzione:
Each flavor has its (own) customer base
Buona giornata, ciao!
Altra opzione:
Each flavor has its (own) customer base
Buona giornata, ciao!
1 hr
Positioning. The bullseye on your target
The e xplanation on the site is all about what positioning means and why to do it..... the idea (obviously copyright) can be visualized on
(see web ref below)
(see web ref below)
+1
1 hr
The (Ice) Cream of the Crop
La Crème of the Craft
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Note added at 2 hrs (2012-02-08 14:07:05 GMT)
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Ice Cream Cravers Cram Together
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Note added at 2 hrs (2012-02-08 14:07:05 GMT)
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Ice Cream Cravers Cram Together
Peer comment(s):
agree |
P.L.F. Persio
: splendido! Adesso mi vuoi "comandare" i commenti? Giammai!
10 mins
|
Ho partecipato anch'io solo perché c'è di mezzo il gelato (rigorosamente alla nocciola piemontese. Slurp!). Magari un 'neutral' è meglio, va... Ti ribacio, bi
|
2 hrs
The better your ice cream is, the more customers you get!
another idea...:)
2 hrs
However you flavour it, it's someone's favourite
No explanation required!
7 hrs
Gelato - we have your flavour!
or maybe Gelato - we have a flavour for everyone/What's your flavour?
+2
1 hr
Find favo(u)r with the right flavor(u)r
He who pays the gelato maker calls the flavor(u)r
--------------------------------------------------
Note added at 2 hrs (2012-02-08 14:13:02 GMT)
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"The crema della crema"
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Note added at 21 hrs (2012-02-09 09:26:25 GMT)
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"Gelato – Do yourself a flavo(u)r!"
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Note added at 2 hrs (2012-02-08 14:13:02 GMT)
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"The crema della crema"
--------------------------------------------------
Note added at 21 hrs (2012-02-09 09:26:25 GMT)
--------------------------------------------------
"Gelato – Do yourself a flavo(u)r!"
Peer comment(s):
agree |
Barbara Carrara
: The first one is a winner!
16 mins
|
Grazie!
|
|
agree |
Lisa Jane
: I like it..has a ring! or find customer favor with the right gelato flavor.
44 mins
|
Thanks! Yes, your slightly longer version would also work nicely.
|
1 day 4 hrs
bespoke gelato experiences
You could play around with the old adspeak favourite "bespoke".
Note, too, that "gelato" is not quite the same as ice cream since it usually has a lower butterfat content.
Note, too, that "gelato" is not quite the same as ice cream since it usually has a lower butterfat content.
Reference:
Discussion
If only our job were always like this!