Glossary entry

Swedish term or phrase:

Marknadsbearbetning & omvärldsanalys

English translation:

Marketing activities and Strategic Market Assessment/Analysis

Added to glossary by Deane Goltermann
Apr 2, 2012 14:42
12 yrs ago
3 viewers *
Swedish term

Marknadsbearbetning & omvärldsanalys

Swedish to English Marketing Marketing
The sentence is "ett marknadsprojekt som innehåller traditionell marknadsbearbetning och omvärldsanalys". Not much more context to provide as yet, just wanted to get some suggestions for both GB & UK English equivalents, if possible.

Thanks!
Change log

Apr 18, 2012 08:35: Deane Goltermann Created KOG entry

Proposed translations

2 hrs
Selected

Marketing activities and Strategic Market Assessment/Analysis

This is a typically general (ie. imprecise) term used in many different contexts and ways by different sectors (and people). While the IATE does have 'business intelligence' as the term for omvärldsanalys- My experience is that BI is more oriented towards data systems that crunch numbers (especially data mining) to help with tactical decision making. That's why I'd like to see 'strategic' in this limited context. I prefer assessment, but analysis is also used.
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4 KudoZ points awarded for this answer. Comment: "Thanks, I agree that business intelligence may be correct in some instances but not all, while "assessment" seems more all-embracing. Thanks!"
12 mins

marketing and business intelligence

omvärldsanalys = business intelligence (IATE)

Depending on the context, you could write marketing and business intelligence research
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