Glossary entry (derived from question below)
Swedish term or phrase:
Marknadsbearbetning & omvärldsanalys
English translation:
Marketing activities and Strategic Market Assessment/Analysis
Added to glossary by
Deane Goltermann
Apr 2, 2012 14:42
12 yrs ago
3 viewers *
Swedish term
Marknadsbearbetning & omvärldsanalys
Swedish to English
Marketing
Marketing
The sentence is "ett marknadsprojekt som innehåller traditionell marknadsbearbetning och omvärldsanalys". Not much more context to provide as yet, just wanted to get some suggestions for both GB & UK English equivalents, if possible.
Thanks!
Thanks!
Proposed translations
(English)
3 | Marketing activities and Strategic Market Assessment/Analysis | Deane Goltermann |
2 | marketing and business intelligence | Diarmuid Kennan |
Change log
Apr 18, 2012 08:35: Deane Goltermann Created KOG entry
Proposed translations
2 hrs
Selected
Marketing activities and Strategic Market Assessment/Analysis
This is a typically general (ie. imprecise) term used in many different contexts and ways by different sectors (and people). While the IATE does have 'business intelligence' as the term for omvärldsanalys- My experience is that BI is more oriented towards data systems that crunch numbers (especially data mining) to help with tactical decision making. That's why I'd like to see 'strategic' in this limited context. I prefer assessment, but analysis is also used.
4 KudoZ points awarded for this answer.
Comment: "Thanks, I agree that business intelligence may be correct in some instances but not all, while "assessment" seems more all-embracing. Thanks!"
12 mins
marketing and business intelligence
omvärldsanalys = business intelligence (IATE)
Depending on the context, you could write marketing and business intelligence research
Depending on the context, you could write marketing and business intelligence research
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