Glossary entry

English term or phrase:

brand turn around

English answer:

brand renovation

Added to glossary by Jenni Lukac (X)
May 28, 2012 15:15
11 yrs ago
English term

brand turn around

English Bus/Financial Business/Commerce (general)
Find out how it managed its brand turn around to overtake all its competitors in terms of audience share.

Apakah terjemahan berterima untuk "brand turn around"?

Trims sebelumnya.
Change log

May 31, 2012 13:14: Jenni Lukac (X) Created KOG entry

Discussion

Mohamad Rudi Atmoko (asker) May 31, 2012:
English - English Hello mas Erich, I intentionally selected English-English for this question. Thanks :)
ErichEko ⟹⭐ May 29, 2012:
English-Indonesian? Mr. Atmoko is an Indonesian translator, and introduces his question in Indonesian. Looks a mistaken pair to me.

Responses

+1
5 mins
Selected

brand renovation

Without more context, I'd say that they are giving the brand a "new look and feel" a new image.[PDF]
Is It Time For a Brand Renovation?
www.thepertgroup.com/_files_/1266360390.pdf
Formato de archivo: PDF/Adobe Acrobat - Vista rápida
Is It Time For a Brand Renovation? Susan Spaulding, EVP & Principal. Barb Murphy, SVP Market Development & Planning ...
Peer comment(s):

agree katsy
2 mins
Cheers and thanks, katsy.
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks for your help, Jenni :)"
+1
8 mins

a company reinventing its brand

For example: if a cheap cosmetic company is losing sales because everyone is buying organic products, they can reinvent their brand by using primarily organic ingredients. They can then market themselves to a new audience.

Or - if a standard car company is losing sales, they can come up with a new sleek sports car and cater towards buyers in that type of market.
Peer comment(s):

agree Elise Le Mer
2 days 1 hr
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search