Glossary entry (derived from question below)
English term or phrase:
brand turn around
English answer:
brand renovation
Added to glossary by
Jenni Lukac (X)
May 28, 2012 15:15
11 yrs ago
English term
brand turn around
English
Bus/Financial
Business/Commerce (general)
Find out how it managed its brand turn around to overtake all its competitors in terms of audience share.
Apakah terjemahan berterima untuk "brand turn around"?
Trims sebelumnya.
Apakah terjemahan berterima untuk "brand turn around"?
Trims sebelumnya.
Responses
4 +1 | brand renovation | Jenni Lukac (X) |
4 +1 | a company reinventing its brand | LisaV20 |
Change log
May 31, 2012 13:14: Jenni Lukac (X) Created KOG entry
Responses
+1
5 mins
Selected
brand renovation
Without more context, I'd say that they are giving the brand a "new look and feel" a new image.[PDF]
Is It Time For a Brand Renovation?
www.thepertgroup.com/_files_/1266360390.pdf
Formato de archivo: PDF/Adobe Acrobat - Vista rápida
Is It Time For a Brand Renovation? Susan Spaulding, EVP & Principal. Barb Murphy, SVP Market Development & Planning ...
Is It Time For a Brand Renovation?
www.thepertgroup.com/_files_/1266360390.pdf
Formato de archivo: PDF/Adobe Acrobat - Vista rápida
Is It Time For a Brand Renovation? Susan Spaulding, EVP & Principal. Barb Murphy, SVP Market Development & Planning ...
4 KudoZ points awarded for this answer.
Comment: "Thanks for your help, Jenni :)"
+1
8 mins
a company reinventing its brand
For example: if a cheap cosmetic company is losing sales because everyone is buying organic products, they can reinvent their brand by using primarily organic ingredients. They can then market themselves to a new audience.
Or - if a standard car company is losing sales, they can come up with a new sleek sports car and cater towards buyers in that type of market.
Or - if a standard car company is losing sales, they can come up with a new sleek sports car and cater towards buyers in that type of market.
Discussion