English to Lithuanian Marketing Advertising / Public Relations

Reikia profesijos pavadinimo mados pasaulio srityje.

Merchandising is often seen as the more glamorous side of retail, be it in supermarkets, fashion stores or even humble Poundland because you are the person responsible for deciding which products to buy and how they are displayed.

In the retail industry, a Buyer is an individual who selects what items will be stocked in a store, based on his or her predictions about what will be popular with shoppers.

Eurovoc siūlomas "merchandising" vertimas kaip "reklamavimas parduotuvėje" šiuo atveju būtų per siauras, nes apima tik pardavimo sritį, nepaliesdamas pirkimo.

Profesijos tekste: Merchandiser, Global Merchandiser, Country Merchandiser, Visual Merchandiser.
Visual Merchandiser kaip tik ir alieka Eurovoc žodyne aprašyto termino pareigas, su šituo viskas aišku. Bet va kaip su Global Merchandiser? Ačiū už idėjas.