English to Spanish Bus/Financial Economics Business

The term I am translating is within this sentence:

financial information or operational metrics (number of orders, representative count, units, etc.)

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http://www.trefis.com/stock/avp/articles/227197/feb-13-funda...
Fundamentals Deteriorate Further As Representative Count And Unit Volumes Slide Down
XXX Products (NYSE:AVP) reported fiscal 2013 earnings yesterday that were well short of our expectations on the top line as well as the bottom line. Fourth quarter revenues stood at $2.67 billion compared to our estimate of $3 billion. In constant currency terms, quarterly revenues were down 4% from a year ago. The company’s active representative count witnessed a further 5% contraction during the quarter in addition to a 3% decline in Q3FY13. Currency effects further added negativity to these results as reported revenues came in 10% lower that Q4FY12.
Active representative count in North America fell 17% in Q4 alone, which resulted in a 27% decline in unit volume sales. We believe the field level disruption caused in the North American division, along with the fallout of its SMT program, will continue to weigh on the company’s business performance for several more quarters to come. Furthermore, XXX’s Asia-Pacific division, particularly China, is also under a lot of pressure. Sales from China fell 50% due to shutdown of XXXX’s beauty boutiques which closed off that channel.