Glossary entry

Italian term or phrase:

convenzionale

English translation:

mainstream market

Added to glossary by Therese Marshall
Dec 10, 2014 10:28
9 yrs ago
Italian term

convenzionale

Italian to English Bus/Financial Marketing Description of rice company and products
“Una marca leader nel convenzionale può diventarlo anche nello specializzato:
un ulteriore passo per la crescita e la sostenibilità del biologico”
Proposed translations (English)
4 +2 mainstream market
3 +1 conventional products

Proposed translations

+2
7 mins
Selected

mainstream market

Peer comment(s):

agree Veronica O'Neill : leader in the mainstream market
3 hrs
agree James (Jim) Davis
7 days
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4 KudoZ points awarded for this answer.
+1
1 hr

conventional products

If the context is just about organic and non organic products, then this is the term commonly used. If however, the context is wider, then the suggestion of mainstream is better.
Peer comment(s):

agree Barbara Carrara : I think you are right here ( www.axiomfoods.com/conventional.php )
1 hr
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