Glossary entry (derived from question below)
English term or phrase:
Store brand
Lithuanian translation:
Prekės, pažymėtos parduotuvės prekės ženklu
Added to glossary by
Rasa Didžiulienė
Feb 13, 2015 10:39
9 yrs ago
English term
Store brand
English to Lithuanian
Marketing
Retail
Definition:
Store brands are a line of products strategically branded by a retailer within a single brand identity. They bear a similarity to the concept of house brands, private label brands (PLBs) in the United States, own brands in the UK, and home brands in Australia and generic brands. They are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. The retailer will design the manufacturing, packaging and marketing of the goods in order to build on the relationship between the products and the store's customer base.
Store brands are a line of products strategically branded by a retailer within a single brand identity. They bear a similarity to the concept of house brands, private label brands (PLBs) in the United States, own brands in the UK, and home brands in Australia and generic brands. They are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. The retailer will design the manufacturing, packaging and marketing of the goods in order to build on the relationship between the products and the store's customer base.
Proposed translations
(Lithuanian)
4 | Prekės, pažymėtos parduotuvės prekės ženklu | Inga Jokubauske |
3 | Prekybos tinklo nuosava produktų linija | arktinis |
Proposed translations
31 mins
Selected
Prekės, pažymėtos parduotuvės prekės ženklu
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4 KudoZ points awarded for this answer.
2 days 21 hrs
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