Dec 6, 2016 13:01
7 yrs ago
6 viewers *
English term
counter-detailing
English to Spanish
Science
Medical: Pharmaceuticals
Pharmacology
I found this definition "Any effort by managed care organizations to control drug costs by educating prescribing physicians on less expensive equivalent or generic alternatives" I would translate it as "prescripción de génericos", please advise.
Proposed translations
(Spanish)
| 5 | Promoción de medicamentos genéricos/Promoción de genéricos |
Marta Casals
|
| 4 | vea explicación |
Detlef Aberle
|
| 4 -1 | detalle/consideración de mostrador |
Juan Arturo Blackmore Zerón
|
References
| "detailing" |
Robert Carter
|
Proposed translations
50 mins
Marta Casals
Czech Republic
Czech Republic
Native in Spanish
Works in field
Czech Republic
Translations English-Spanish-Catalan
Native in: Spanish 
, Catalan
Works in: English to Spanish, English to Catalan, Spanish to Catalan, and 1 more.
Related KudoZ points
:
12
Selected
Promoción de medicamentos genéricos/Promoción de genéricos
“Counter-detailing” hace referencia a la recomendación o promoción para que los doctores prescriban medicamentos genéricos en lugar de medicamentos de marca.
4 KudoZ points awarded for this answer.
58 mins
Detlef Aberle
Native in Spanish
Specializes in field
Chemistry and patents
Native in: German , Spanish
Works in: English to Spanish, German to Spanish, Spanish
Related KudoZ points
:
230
vea explicación
I found this definition \"Any effort by managed care organizations to control drug costs by educating prescribing physicians on less expensive equivalent or generic alternatives\" I would translate it as \"prescripción de génericos\", please advise.
Se trata de educar a los médicos de prescribir medicamentos más baratos, ya sean medicamentos genéricos o medicamentos equivalentes a aquellos de cierta marca, aunque no sean genéricos pero sí más baratos. Esta actitud del médico de fijarse en los costos al prescribir el autor lo llama "counter-detailing". Yo no encuentro una palabra justa para esta actitud que consiste en "cuidar los costos como un contador".
¡Suerte!
Se trata de educar a los médicos de prescribir medicamentos más baratos, ya sean medicamentos genéricos o medicamentos equivalentes a aquellos de cierta marca, aunque no sean genéricos pero sí más baratos. Esta actitud del médico de fijarse en los costos al prescribir el autor lo llama "counter-detailing". Yo no encuentro una palabra justa para esta actitud que consiste en "cuidar los costos como un contador".
¡Suerte!
-1
3 hrs
Juan Arturo Blackmore Zerón
Mexico
Mexico
Native in Spanish
Works in field
Mexico
Confianza, certeza, creatividad.
Native in: Spanish (Variant: Mexican)
Works in: English to Spanish, Italian to Spanish, French to Spanish, and 6 more.
Related KudoZ points
:
127
detalle/consideración de mostrador
Se refiere a la conveniencia de ayudar al cliente con precios menores al momento de la venta, en el mostrador mismo. ¨Counter¨ en este caso se refiere al mostrador,al momento de despachar el producto. ¨Detailing¨, consideración, amabilidad, enfoque, detalle de buen servicio e información adecuada respecto a los precios. Incluso comercialmente es seguro que a menor precio mayor venta.
Reference comments
4 hrs
Robert Carter
Mexico
Mexico
Native in English
Specializes in field
Mexico
Translating full-time since 1998
Native in: English (Variant: British) 
Works in: Spanish to English
Related KudoZ points
:
16
Reference:
"detailing"
Detail/Detailing
Detailing refers to the activity of pharmaceutical sales representatives (reps) when they make calls to physicians and provide them with "details" -- approved scientific information, benefits, side effects, or adverse events -- related to a drug. Pharma sales reps were once called "detail men." These days, however, sales reps are as likely to be women as men.
"Detail" means that part of an in person, face-to-face sales Call during which a Sales Representative, who is trained and knowledgeable with respect to the applicable Product, including its label and package insert, and the use of the applicable promotional materials, makes a presentation of such Product to a medical professional with prescribing authority. When used as a verb, "Detail" means to engage in Detailing activities.
http://www.glossary.pharma-mkting.com/detailing.htm
Therefore, "counter-dealing" means to "contrarrestar el efecto del detailing":
The term "counter-detailing" was coined in the early 1980s by Harvard physician, author, and researcher Jerry Avorn, MD. In this context it applies to clinically trained pharmacists having face-to-face conversations with physicians to encourage the preferential use of generic medications over brand-name medications in medically appropriate circumstances.
http://drugtopics.modernmedicine.com/drug-topics/news/modern...
Detailing refers to the activity of pharmaceutical sales representatives (reps) when they make calls to physicians and provide them with "details" -- approved scientific information, benefits, side effects, or adverse events -- related to a drug. Pharma sales reps were once called "detail men." These days, however, sales reps are as likely to be women as men.
"Detail" means that part of an in person, face-to-face sales Call during which a Sales Representative, who is trained and knowledgeable with respect to the applicable Product, including its label and package insert, and the use of the applicable promotional materials, makes a presentation of such Product to a medical professional with prescribing authority. When used as a verb, "Detail" means to engage in Detailing activities.
http://www.glossary.pharma-mkting.com/detailing.htm
Therefore, "counter-dealing" means to "contrarrestar el efecto del detailing":
The term "counter-detailing" was coined in the early 1980s by Harvard physician, author, and researcher Jerry Avorn, MD. In this context it applies to clinically trained pharmacists having face-to-face conversations with physicians to encourage the preferential use of generic medications over brand-name medications in medically appropriate circumstances.
http://drugtopics.modernmedicine.com/drug-topics/news/modern...
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